Unfortunately, too often many business owners don’t even think of website and SEO. At least, they keep away from considering Search optimization Works for their online doing until they have their website just somehow updated, or recovered with a new design. I mean, these websites are often looking shiny, but when proper Search Engine Optimization works are not cooked in time, your commercial website has too weak chances to win a tight competition for a positive online visibility, and be finally displayed in the first search results by Google. Here is a bold analogy - it’s like running the marketing marathon with a wooden leg. Thus, without having an integrity between your website and SEO will inevitably end up with you going back to the board and wasting too much time and money to fix that all.
I am going to make this post to check in what way the website and SEO should be integrated into every relevant process of marketing to get the right focus on happy users, keeping your online business at the top of Google rankings at the same time. Also, I want to have a brief look at some most usual pitfalls for your website, and SEO works needed for running a proper marketing strategy for higher online visibility in the SERPs. Below, Let’s have a double check your website and SEO are lean to be working as an efficient single mechanism.
First of all, the primary goal of good Search Engine Optimization far from any cheating playing the game with the leading search engines like Google itself, Yahoo and Bing. I believe the primary purpose of quality SEO is creating a handy, seamless and 100% user-friendly visitor experience. Doing so, the right SEO will help your website communicate with the search engines having pure intentions to become the one among the most recommended online resources, as well as being recommended to as many relevant searches as possible.
To see the right connection between your website and SEO, let’s understand what search engines are looking for. The thing is that the search engines are simply doing their best to refer the users to those online resources and content, which is the most relevant to what people are looking for. So what does search engine relevancy stand for?
Content is driven by the topic specified by the user’s search request. It depends more on the theme appropriateness itself, as well as the text on the web page, with given titles and descriptions;
Website performance means how fast your website is running and how proper all aspects of its performance are;
Domain authority means your website having enough little content, accompanied with quality links to connect it with the other reputable online resources. Use your web pages to make a reference or give only useful data;
Flawless user experience will be an outcome of your website’s excellent look, easy and user-friendly browsing experience, and welcoming safety.
Well, you should always keep in mind that your website and SEO are the forefronts, they both need only best practices. Acting oppositely and skipping the very basics will only bring you more mess and cut you the income generating prospects of your business. Never let such unhappy state of affairs to prevent your commercial project from prosperity.