When working on better online visibility for your web pages, it is essential to do in accordance with the search engine algorithms. For example, Google uses a Page Importance algorithm to determine a web page position in the list of search results. To check how well your website is performing from the viewpoint of crawlers, I recommend to use Google SEO analyzer. Conducting a website analysis lets your website perform in compliance with Google bots behavior patterns, while showing you the most severe barriers for web pages exploration, otherwise the process of indexing. You can monitor it live with the open access tool Google SEO analyzer. Examining every page of your website, you will find the lion’s share of crawl frequency by the metric of importance. I am using Google SEO analyzer for making sure to have easier access to the necessary data, as well as saving much time after all.
Based on my former expertise, I advise every novice website owner to follow the following simple optimization tips to make the web pages more Google-friendly:
Minimize a load time of your web pages. To maximize your host load speed and significantly decrease your response time, I suggest using caching servers and CDNs.
Improve internal linking by building evergreen links leading to your web pages of the highest potential. I mean the essential pages of your online store should be linked with the important pages of your website (e.g., the homepage).
Maximize the importance of your web pages by keeping your sitemap.xml constantly updated. Yes, that can be a daunting task. Getting your pages listed here, however, will give you a pretty good competitive advantage.
Optimize your content and its volume by creating quality rich text with semantic data priority. It is wise to remember that, from one hand, the greater volume your writing has, the better score awarded by Google will be. At the same time, never go too far, after all, you are making a content useful for people, not just friendly to robots.
Deal with different types of documents. For example, it would be a good idea to use PDFs linking to the most important pages of your website. But make sure to prevent any content cloning for your web pages, as it implies a fair duplicate content management. Considering the needs of e-commerce vendors, I recommend to try playing with semantic quality in HTML. It can be really handy, as those web pages listing data with HTML tables are well-recognized to be featured by crawlers.
Also, here is a brief checklist of the main factors used by Google for estimating every page’s importance, and hence shown well with Google SEO analyzer. So, below are the most crucial web page metrics to be kept in mind by everyone dealing with SEO: