Let’s admit it: everyone wants their website to appear on the first page of Google search. Even though the answer on how to improve your rankings is obvious, the path to achieving the goal is not as simple as it may seem at first glance. You should understand that SEO is a time-consuming process that requires both: patience and efforts.
Google, as well as other search engines, takes several different factors into account when ranking and indexing your web pages. Therefore, an effective SEO campaign requires a comprehensive and balanced approach. Fortunately, there are some things website owners can do right now to impact their efforts. Semalt team has made a list of three quick steps you can use to improve your website’s SEO. Follow them and see what happens to your website rankings!
Three Ways to Improve Your Website’s SEO
Title Tag Optimization
The title tag is an essential component search engines use when categorizing and listing your website pages. Put relevant keywords in your title tags and make sure those keywords reflect your page’s content. The following practice helps Google identify what your page is about more quickly. Hence, search engines can easily determine which searches your website should show up for. When optimizing your title tags, make sure they are no longer than 75 symbols.
Note: Google prefers web pages with title tags. These tags help search engines do their job faster. It is also worth mentioning that title tags are the first thing web users see when scanning through a results page.
Enhance Meta Descriptions and Add Alt Text to Images
Metadata is the information about your resource that Google shows in your listing. The meta description is a vital metadata component. Simply put, it’s a short snippet of your page that appears beneath the meta title in SERP. The meta description is important because it is what users will look at when deciding whether they want to visit your page or not.
If you decide not to create a meta description, Google will take the first sentence from the page and use it as the meta description, what isn’t recommended by SEO experts. Consider creating meta descriptions for each of your web pages. Make sure they describe what the page is about and what users will get out of it. Using valuable keywords will help readers to decide whether this page is worth clicking or not.
As for alt text, it is the text that describes an image on your web page. Even though users who view your pages don’t see alt text, search engines do see them. Just as with meta descriptions and title tags, the alt text should contain keywords that are relevant to the page users are searching.
Focus on Creating Internal Links
Search engines prefer websites whose pages are internally linked since they create a coherent network that can be crawled more quickly. Internal links are also beneficial because they create a better user experience. When the resource has internal links, users can navigate through it with ease. As a result, visitors spend more time on consuming information rather than searching for it. Creating internal links to other pages of your site such as contact, product, and about us pages is highly beneficial for companies that want to improve their website SEO.