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Taking the sting out of SERP ranking changes with Semalt Insights

Eugene Serbin (Head of SEO) Semalt Product Release July 13, 2021

If we had one word to describe SERPs, it would be “ever-changing.” Google SERP changes are happening all the time. They dub them as “improvements” or “updates” that are rolled out to add to the accuracy of search results. And that’s okay. We all want Google to be more user-centric. Let’s get down to bedrock. Google ran over 21,000 search tests and changes in 2018 alone. They also proved how often they tweak their ranking systems with this tweet.

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Semalt Analytics brings in a new service called Best Pages

Eugene Serbin (Head of SEO) Semalt Product Release July 7, 2021

Following its major update, Semalt Analytics is expanding with a new SEO analytics service named Best Pages. It complements the other sections of Semalt’s analytics hub, such as Rankings, Webpage Analyzer, Page Speed, Content Checker, and Report Center (these are coming soon). The Best Pages service is designed to single out pages that receive the most organic traffic. It analyzes all the pages indexed within a website and highlights those attracting regular traffic flow. Best Pages also show the number of keywords a particular page ranks for, whether in TOP-1 or TOP-100.

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Best medical SEO practices to remedy your visibility pains

Eugene Serbin (Head of SEO) Tips & Guide May 7, 2021

The higher you rank on the SERP, the more people can find you. Everyone knows that. But it’s one thing if people are searching for a new pair of Air Max, and it’s another if they’re looking up COVID-19 symptoms. Sneakers-related results just can’t directly affect their wellness. This is why medical SEO is not the same as e-commerce SEO. It requires different strategies, whether for a community hospital or a global healthcare facility. Let’s uncover the best SEO tactics to use to make your medical website appear higher on the SERP. But first, learn what exactly you should build them on.

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Not by Google alone: Explore top-ranking alternative search engines in 2021

Olya Pyrozhenko SEO Trends April 29, 2021

For millions of people worldwide, the verb “google” is equal to web searching. With over 90% of the global search engine market share, Google has become an indispensable tool for navigation and business promotion. Nowadays, everyone goes out of their way to hit the Google top 3. However, no one is stopping you from top ranking in other search engines. For example, the world’s second most popular Microsoft Bing is a full-fledged alternative to Google. The main difference between them boils down to two key specifications: Bing perceives long URLs and large amounts of text better than Google. Well, there are plenty of alternative search engines, each serving their specific goals. While some are tied up on safety, others — on local use and completely different ranking models. So, what is the best search engine alternative to Google? Let’s try to figure it out.

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What makes the best backlink strategy in 2021?

Olya Pyrozhenko Tips & Guide April 29, 2021

Links are everywhere. Go to any splashy blog, and you will find backlinks flowing to it in abundance. Check some popular Wikipedia articles, and you will spot even more links to them. The thing is that backlinks make pages more visible on the SERP. That’s why you want to build them to rank high. Here’s how you can do that to create a Wikipedia-strong backlink profile.

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Andrew Timchenko
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