The higher you rank on the SERP, the more people can find you. Everyone knows that. But it’s one thing if people are searching for a new pair of Air Max, and it’s another if they’re looking up COVID-19 symptoms. Sneakers-related results just can’t directly affect their wellness. This is why medical SEO is not the same as e-commerce SEO. It requires different strategies, whether for a community hospital or a global healthcare facility. Let’s uncover the best SEO tactics to use to make your medical website appear higher on the SERP. But first, learn what exactly you should build them on.
For millions of people worldwide, the verb “google” is equal to web searching. With over 90% of the global search engine market share, Google has become an indispensable tool for navigation and business promotion. Nowadays, everyone goes out of their way to hit the Google top 3. However, no one is stopping you from top ranking in other search engines. For example, the world’s second most popular Microsoft Bing is a full-fledged alternative to Google. The main difference between them boils down to two key specifications: Bing perceives long URLs and large amounts of text better than Google. Well, there are plenty of alternative search engines, each serving their specific goals. While some are tied up on safety, others — on local use and completely different ranking models. So, what is the best search engine alternative to Google? Let’s try to figure it out.
Links are everywhere. Go to any splashy blog, and you will find backlinks flowing to it in abundance. Check some popular Wikipedia articles, and you will spot even more links to them. The thing is that backlinks make pages more visible on the SERP. That’s why you want to build them to rank high. Here’s how you can do that to create a Wikipedia-strong backlink profile.
Google looks at a raft of things before it brings your website to the SERP. Historically, it uses over 200 ranking factors, and some of them prevail over the others. Think mobile-friendliness, backlinks, website security, authority, page speed, and content. These factors are still the biggest signals to optimize for in 2021, although they are not the only ones here. Google is about to put another update into practice, which will cast a new look at page experience. Remember the May 2020 core update that has turned many Google rankings upside down? The new one may provoke the same uproar. Scheduled for May 2021, this update adds new signals to existing Google search ranking factors. It’s important to gear up for it until it’s in full swing.
When you do SEO for someone else’s websites, you need to juggle strategies, insights, and reports at the same time. Is it hard? Sure. But it’s not impossible. SEO dashboards are feature-rich toolkits that you use to go from scratching the SEO surface to managing many optimization projects at once. They allow you to up your service and make it more insightful for those who rely on it. Dashboards incorporate a bunch of analytics tools. Your customers can use them to track, analyze, and better understand their SEO campaigns. The Dedicated SEO Dashboard (DSD) is no exception. It’s a way to streamline your business processes without investing in a hodgepodge of different tools. Still, it’s not like the other dashboards you may have come across before.