Free SEO Analytics for Google Search and AI Visibility
Connect Search Console to analyze your own search traffic, check Google rankings for any domain, or explore website appearances in indexed AI answers. Choose the free SEO analytics tool that answers your question.
Which Free SEO Analytics Tool Do You Need?
Search Console requires access to a verified Google property. SERP and AI analytics let you research other domains using Semalt’s indexed data. All three require a free Semalt account.
One website. Three search realities.
Different data. Different questions. One clear next move.
Each analytics product has a focused job. Use one on its own, or move between all three without rebuilding your website list, filters, or workflow.
Turn search traffic into a story you can actually read.
Connect your Google account with read-only access and see clicks, impressions, CTR, positions, keywords, pages, countries, and devices in focused views built for decisions.
- Portfolio overviewCompare every Search Console property on one screen.
- Movement, not just totalsSee which queries and pages are gaining or losing ground.
- Audience contextUnderstand performance by device and country.

Find Ranking Keywords, Pages and Competitors
Add your site, a client, or a competitor. Semalt tracks Google positions by market and reveals the keywords, pages, and domains shaping the results around you.
- TOP 1, 3, and 10Follow daily position movement and new or dropped keywords.
- Competitor discoveryFind who shares your results and what they rank for.
- Local market viewsSwitch Google markets and compare the same site by region.

Know whether AI finds your website worth mentioning.
Analyze any domain across monitored AI answers. See its visibility score, global ranking, cited pages, query positions, categories, and the competitors AI recommends beside it.
- AI visibility scoreTrack how often and how prominently a site appears.
- Cited contentFind the pages AI trusts and the queries they influence.
- Answer competitorsSee which domains AI names instead — or next to yours.

Find the gap. Then close it without leaving Semalt.
Free analytics shows where visibility is being won and lost. When you are ready to act, AutoSEO and FullSEO turn those signals into an active promotion campaign.
Your search visibility is already telling a story.
Open your free workspace and read it across Google Search, live rankings, and AI answers.