Nowadays, competition is fierce within almost all industries that present on a digital market. Online merchants struggle for potential customers and make everything possible to make customer land precisely on their web page when they are searching for the products you offer. It is one of the most significant marketing objectives to generate targeted traffic to a website. Search engine optimization is the best option to get quality traffic to a site in an organic way. However, a lot of online merchants still do not have a clear understanding what is it really and how to implement it to a website.
Online web SEO definition
SEO or search engine optimization consists of the range of optimization techniques which are designed to help your web source gain high ranking positions in search results. It is worth to mention that SEO refers only to the organic search result and has no relation to paid search which is dominated by Google Adwords.
The primary objective of search engine optimization is to make a website more visible to searchers and convert these searchers into paying leads. If your site is designed according to all search engine standards, it may be considered as well-optimized. There are several types of SEO - on-page optimization and off-page optimization. The first aspect serves to improve user experience with your site. The second one helps to raise your brand awareness and website authority in the eyes of your potential customers and search bots. The more relevant search engines think your site is for specific search terms, the higher your site will rank in search results. High volume search terms are therefore a significant principle to use in optimization campaign.
Basic principles of online web SEO
When you insert a query “search engine optimization tips” into a Google search box, thousands of articles appear in front of you. Not all of them are professionally designed. However, you may draw useful information for your online business from all of these sources.
The first and the most significant stage of website optimization is keyword research. It places on the bottom line of any winning optimization campaign. This process should coincide with market research and competitive analysis.
On the second stage, when you have a list of relevant and high-volume search terms, it is time to create relevant and high-quality content. Besides having a well-optimized that communicate with your products and present your brand from the best side, search engines appreciate up-to-date, quality and unique content. You need continuously update your content and reach it with your high-volume search terms. An excellent opportunity for e-commerce website owners who would like to improve their online business presence is blog posting. You may start a blog on your site to publish here a fresh content which supports your SEO.
Then you need to refer to the technical side of your site, improving your site inner structure, interlinking, design and HTML code. Such technical aspects of your website as mobile responsiveness and web pages load speed directly affect your site rankings, especially in Google. That is why you need to create a user-friendly and straightforward responsive design to improve mobile users experience with your site. To check how long does it take to load your site, you may use Google PageSpeed Tool.