Owning a business takes time and effort. Perhaps, a dozen things are calling for you, and you have neither time nor desire to devote 100% attention to any of them. However, one area of your business shouldn’t be ignored, no matter what industry you are in. Now we are talking about your website design.
If you can’t remember the last time you updated your websource or your site design leaves something to be desired, then you better consider web page redesign.
5 Essentials You Need to Include in Your Web Redesign
Fresh Content is Critical
If you strive to attract more visitors to the site, there probably should be a reason for them to stop by and check out what you have to offer! Sharing fresh and useful content on your website is the perfect way to draw new visitors from search engines and social networks. Remember, every site update promotes better interaction with your potential visitors, regular customers, and powerful search engines.
Nowadays, more and more people prefer to use mobile phones and tablets rather than access the Internet through laptops. Keep in mind, when a prospective client comes to your website via their smartphone, a responsive design will resize your website to fit the device. If your goals are the readability and navigation with a minimum of planning, resizing, and scrolling for a wide range of devices, then a responsive design must be number one on your web redesign list.
Social Media Channels
According to statistics, people spend at least 20% of their online time on social media sites. Today, Facebook, Twitter, Instagram, Linkedin, Quora, Google+ and Yelp have become the place where people of different age get answers and useful recommendations. Some of your visitors may feel more comfortable to communicate with you through a Twitter post rather than e-mail. Make it easier for your prospective customers to get in touch with you by placing links to Facebook, Twitter, Instagram and LinkedIn on your website.
Custom Landing Pages with Forms
You must be aware that there is a significant difference between a website visitor and a lead in the sales funnel for your business. To connect and follow up with prospects who found your business on the web, you need a little bit of information from them. Leading companies use content marketing to create an information exchange with their visitors. It works as follows: you provide a piece of smart content like a white paper or a webinar, and the prospect gives their name, email or Skype. A simple exchange with incredible potential!
Optimized Page Titles
Optimized page titles are those little things that matter. These stickler details play a huge role in SEO. Each page on your website, including blog posts, must have a unique and catchy title. Titles are essential since the search engines read them when searching for results to a query. Therefore, next time you think about what terms your business would like to be known for, start adding those ideas to pages that relate to that topic. This is something that will affect the outcome of your website's performance in the end. Fortunately, you can control it. All in all, your web redesign is up to you.