The ever-changing world of SEO and on page optimization never stays still. In fact, Google is continuously issuing more and more search algorithm updates, giving a spur to better user experience and trying to ban unfair or manipulative players. Driving the modern innovation, the world’s search giant makes SEO experts and digital marketers keep their eye on this development, to be always aware of the recent changes and get their standard search engine optimization strategies adapted to new conditions. For example, some formerly efficient optimization techniques can either become non-functioning or even worse - turn into violation efforts considered to be “illegal” and penalized by Google with pulling down the ranking.
So, what about SEO on page optimization? Yes, it is unstable and fluctuating game with absolute rules not all webmasters or site owners are well-aware of. I think it would be wise to observe the most frequent pitfalls in SEO on page optimization hated by Google most of all. I mean here they used to be working well long ago, but now using them automatically means being imposed with Google penalties that often lead to withdrawn ranking, up to completely deindexing your entire domain authority. Below is are two main mistakes in SEO on page optimization you should avoid at all cost:
Wrong use of keywords
Not too long ago, every digital marketer was actually free to produce the masses of low-quality content stuffed with the keywords just to maintain their density. Doing so, they could even see a great ranking progress awarded by Google, even despite the fact their content had nearly void value to the users. So, you should never put your keywords or key phrases by random. And never go too far, having your keyword density of about 2-3% will be adequately enough to be seen by the search engines, without paying with your content quality. Also, avoid using any duplicated, plagiarized or low-quality, as well as too thin content. Otherwise, Google can not only stop your ranking progress but even pull your website down the list of the search results.
Spammy footer content
Creating a sound footer will help your visitors navigate more comfortable, as well as gain more in-depth information (like contact info, or copyright license data, etc.). Featuring multiple sections of interactive headlines, a footer allows the user to move quickly and smoothly through every section of the website. Not so long ago, however, it was a rather famous technique to have spammy footer links overstuffed with the hundreds of tags to attract the search engines. Nevertheless, now this will never work, as Google became smarter and puts now a stronger priority on exceptional user experience, rather than just smooth indexing preferences it used to award several years ago. Just take it for granted – getting a spammy footer is a big no-no once and forever.
For conclusion, the most frequent and severe mistakes in SEO on page optimization are nearly always related to the content issues. Let’s face it – content is the king, and Google hates now any manipulative, spammy or other shady techniques apart from a good user experience. That’s why I recommend focusing your effort on high-quality content for every item of SEO on page optimization. That way, hopefully, you will never get penalized doing well in a more extended run.