What’s new about links, content marketing, and search engine optimization?
Content marketing and search engine optimization can never be entirely separated from each other. However, they are still distinguished in several fundamental aspects and, hence requirements to an entirely successful run. First and foremost, the concept of content marketing is more holistic and broad, while the general means of SEO are mainly more technical and commonly recognized as more precise and narrow studies.
Let’s see how content marketing and search engine optimization can be converging in real life:
- The main techniques of SEO can be applied in a broader manner. That way, some more technical and specific endeavors of SEO can be channeled around holistic content marketing.
- At the same time, the overall success of content marketing strategy can be adequately assured only with the general technical means of SEO.
Let’s try to put the tight relation between content marketing and search engine optimization in a slightly different way, and it would be simpler I suppose. For example, let’s observe SEO making demands to be fulfilled by content marketing. On the other hand, however, content marketing is actualizing the technical requirements of SEO and search engine optimization usually states most of them.
Nowadays, there is a somewhat disputable issue of great importance to both content marketing and search engine optimization. In fact, recently updated Google’s search algorithm is now rolling different penalties to get rid of those aggressive pop-ups and interstitials. That way, Google is doing best to protect a healthy mobile-friendly user experience. Moreover, the world’s search giant had put a reasonable notice on this “cleaning” campaign as far as five months in advance. No doubts, there would be more further algorithm updates coming every year. That’s why it would be wise to adapt your general content marketing and search engine optimization to the current reality of 2017.
So, what’s the most important to remember, for now, at least to avoid penalties? Now the core of the discussion is frequently seen around new link building requirements pending the most recent Google’s algorithm update. Let’s see what’s new about links we have today. Most commonly, the main aspects Google pays the most precise attention are seen as quality content and links themselves. Considering links, there was a new way of running SEO without links. This absurd opinion has been widely popularized lately, what’s more surprising - even in professional SEO community. I mean some people were foolish enough to suggest links are losing their power to become not important anymore. Just take it for granted - that advice isn’t just wrong but even too dangerous.
Keeping in mind that link building has always been the core element of optimization strategy used by any competent SEO agency, here are some right bullet points about links and search engine optimization. Just look through the most important suggestions for quality links in 2017 and feel safe:
- The total amount of external links does matter - the more of them you have, the better.
- Links including SEO-targeted anchor text should now keep relevancy with their target web page.
Quality is now emphasized for even more - never get links from any unknown blogs, rather than from the academic journals, news sites, or any other sources with only reputable and robust authority.
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