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Is it possible to make SEO evaluation by self?

Let’s call up from the very beginning. Do you know when to start doing SEO evaluation? What should be done before you proceed with the website audit? As for me, once a prospective client gives me an e-mail request for cooperation, I’m already feeling well-prepared. Having been in the industry for over five years, I prefer to work on every matter being acutely aware of the subject itself, local market conjuncture, online presence, including social media; naturally, as if I’m dating someone I have never met before. So, dealing with SEO evaluation, I am used to starting with the following action plan for any situation, should it need just a single SEO check, a monthly standing service, or even the most comprehensive quarterly works for general in-depth SEO evaluation.

seo evaluation

First of all, let’s have an example of what my preliminary SEO evaluation survey looks like. Here is the list of core questions to put under consideration with the customer (or ask yourself as well) during the first meeting:

  • Have you ever had any SEO works, either done by self or handled by some expert?
  • How often do you have your website updated?
  • Are you assisted by a single web dev specialist, department, or a full-stack IT agency?
  • What are your global business objectives?
  • What are your fits and starts (like social marketing, PR, etc.)?
  • What is your target market niche?
  • Are there any business partnerships you are currently involved to?

Once I have got this background information, I feel myself ready to provide a formal offer, of course given that I feel it is going to be a good match. First of all, I start with giving a monthly trial period to my every SEO evaluation project. I’ll spend this single month for handling a full-depth SEO audit. Depending on the website, It usually takes me something between 40 and 60 hours to complete all necessary works dividing the process of SEO evaluation into three separate aspects:

  • Technical works for hosting, indexing, and fixing crawl errors;
  • Content review, which covers a keyword research, marketing analysis, content map and meta data research, etc.;
  • Link assessment, necessary for analyzing backlink profiles and evolving their tactics

seo cost

Mainly technical aspects of SEO evaluation are recommended for handling with the following audit tools: Google Analytics, Google Search Console, Bing Webmaster Tools, Semalt Analyzer, DeepCrawl, Copyscape, and of course Screaming From (I find it the most preferable).

And finally, here is a piece of advice for those well-organized and brave enough to try making do-it-yourself SEO evaluation, without having any professional services or, at least partial support or consultation. I believe may become a really challenging task, yet still achievable to succeed on your own. Just start exploring your website performance step by step, and get yourself assisted with some of the above-mentioned tools. All you need to start your website SEO evaluation is a full list of vendors and passwords, including: website backend access, door to Google Analytics, Bing and Google ads, social media accounts, list of vendors, and prospective team members for outsourcing works, plus any other analytical tools you are going to deal with.

George Forrest
Thank you for reading my blog post on SEO evaluation. I hope you found it helpful!
Daniel Ryan
Great article, George! SEO evaluation is crucial for any website. It helps identify areas for improvement and optimize performance.
Emily Stewart
I agree, Daniel. SEO evaluation is especially important for small businesses trying to gain online visibility. It can make a significant impact on their growth.
Michael Thompson
George, I appreciate your insights. Could you recommend any specific tools or techniques for SEO evaluation?
George Forrest
Absolutely, Michael! There are several great tools available to evaluate SEO. Some popular ones include Google Analytics, Moz, SEMrush, and Ahrefs. You can use these to analyze website performance, track keywords, and identify areas for improvement.
Sophia Collins
Thanks for sharing those tools, George. I've used Google Analytics and it's been quite helpful. I'll definitely check out the others!
George Forrest
You're welcome, Sophia! Google Analytics is indeed a powerful tool for SEO evaluation. Let me know if you have any questions while exploring the other tools.
Sophia Collins
George, what are some key metrics to focus on during SEO evaluation?
Robert Anderson
George, I have a question regarding SEO evaluation. How frequently should one assess their website's SEO performance?
George Forrest
That's a great question, Robert. It's recommended to evaluate your website's SEO performance regularly, preferably on a monthly basis. This allows you to track progress, identify trends, and make necessary adjustments to improve your website's visibility and ranking.
Olivia Green
Thanks for the advice, George! I'll make sure to schedule monthly SEO evaluations for our website.
George Forrest
Good question, Sophia. Some key metrics to consider during SEO evaluation are organic traffic, keyword rankings, bounce rate, conversion rate, and backlink profile. These metrics provide insights into how well your website is performing in terms of visibility, user engagement, and conversions.
Liam Mitchell
George, I found your article very informative. I've been struggling with SEO evaluation, but your tips have given me a clearer direction. Thank you!
George Forrest
You're welcome, Liam! I'm glad the article has been helpful to you. If you have any more questions or need further assistance, feel free to ask.
Abigail Thompson
George, do you have any advice for optimizing a website's mobile SEO performance?
George Forrest
Great question, Abigail! Mobile SEO is crucial in today's mobile-first era. Some tips for optimizing mobile SEO include having a responsive design, optimizing page load speed, using mobile-friendly content formats, and ensuring proper mobile usability and navigation.
George Forrest
That's all the time I have for today. Thank you all for your comments and questions. I'm glad I could help. Feel free to reach out to me anytime. Have a great day!
George Forrest
Thank you all for your comments! I appreciate your engagement.
Michael Simmons
This article is really helpful. It provides a step-by-step guide to evaluate SEO yourself.
Rebecca Johnson
I agree, Michael. It's great that the article emphasizes the importance of SEO evaluation.
Emma Thompson
I found the section on keyword research particularly useful. It's crucial to target the right keywords for better SEO.
George Forrest
Michael and Rebecca, I'm glad you found the article helpful. It's indeed important to evaluate SEO regularly.
Richard Williams
I think the article could have provided more examples to support the points. Nevertheless, it's valuable information.
George Forrest
Richard, thank you for your feedback. I'll consider including more examples in future articles.
Hannah Reed
This article cleared up some confusion I had about SEO evaluation. Thanks for sharing such comprehensive insights.
George Forrest
You're welcome, Hannah! It's great to hear that the article helped clear up your confusion.
Peter Evans
I would have liked to see more information on backlink analysis. It's a crucial aspect of SEO evaluation.
George Forrest
Peter, I appreciate your suggestion. I'll make sure to cover backlink analysis in more detail in my future posts.
Olivia Turner
I've been struggling with optimizing my website for search engines. This article gave me a roadmap to follow.
George Forrest
Olivia, I'm glad to hear that the article provided you with a roadmap for optimizing your website.
David Clark
The article mentions the importance of mobile optimization, but it lacks specific strategies for mobile SEO.
George Forrest
David, you bring up an excellent point. I'll make sure to address specific mobile SEO strategies in a future post.
Sophia Hill
I appreciate the article's focus on user experience. SEO evaluation should definitely consider the overall user experience on a website.
George Forrest
Sophia, you're absolutely right. User experience plays a significant role in SEO evaluation and should not be overlooked.
Jacob Brown
I would love to see more advanced SEO techniques discussed in future articles. This one covers the basics very well.
George Forrest
Jacob, thank you for your feedback. I'll certainly cover more advanced SEO techniques in upcoming posts.
Amelia Martinez
The article provides a great starting point for those new to SEO evaluation. It's easily understandable and practical.
George Forrest
Amelia, I'm glad you found the article helpful as a starting point. Making SEO evaluation accessible is my goal.
William Thompson
I've been neglecting SEO evaluation for a while, but this article convinced me to prioritize it. Thank you!
George Forrest
William, I'm pleased to hear that the article convinced you to prioritize SEO evaluation. It's essential for long-term success.
Jennifer Parker
I appreciate that the article focuses on DIY SEO evaluation. It empowers website owners to take control of their SEO.
George Forrest
Jennifer, empowering website owners is the main goal of my article. DIY SEO evaluation can lead to better results.
Andrew Mitchell
I found the section on competitor analysis extremely valuable. It's crucial to understand what competitors are doing.
George Forrest
Andrew, I'm glad you found the competitor analysis section valuable. It allows businesses to gain a competitive edge.
Emily Green
The article is well-structured and easy to follow. It guides the reader through each step of SEO evaluation.
George Forrest
Emily, thank you for your feedback. I'm glad the article's structure made it easy for you to follow along.
Daniel Adams
I've used other SEO guides before, but this one has a unique approach to evaluation. I learned new techniques.
George Forrest
Daniel, I appreciate your comment. It's great to know that my article presented a unique approach and taught you new techniques.
Victoria Turner
I would have liked to see more information on local SEO evaluation. It's an area often overlooked.
George Forrest
Victoria, you're right that local SEO evaluation is important. I'll make sure to address it more comprehensively in future articles.
Henry Scott
The article emphasizes the need for continuous SEO evaluation. It's an ongoing process for maintaining competitive rankings.
George Forrest
Henry, you've captured the essence of SEO evaluation. It's indeed an ongoing process necessary for maintaining competitive rankings.
Sarah Young
I appreciate that the article includes recommended SEO tools. It saves time searching for trustworthy resources.
George Forrest
Sarah, I'm glad you found the recommended SEO tools helpful. Saving time and providing trustworthy resources are my aims.
Benjamin Roberts
The article could have discussed the impact of page speed on SEO in more depth. It's a crucial factor.
George Forrest
Benjamin, you make a valid point. Page speed is indeed crucial for SEO, and I'll make sure to cover it in more depth in future posts.
Natalie King
The article was concise and informative. It covers the essentials without overwhelming the reader.
George Forrest
Natalie, I appreciate your comment. I strive to offer concise and informative content that is approachable for readers.
Thomas Baker
Would you recommend any specific SEO evaluation tools for beginners? The options can be overwhelming.
George Forrest
Thomas, for beginners, I would recommend starting with Google Analytics and Google Search Console. They provide valuable insights.
Thomas Baker
Thank you, George! I'll explore those tools.
Sophie Young
I'm glad the article mentioned the importance of on-page SEO. It's often underestimated but can make a significant difference.
George Forrest
Sophie, you're absolutely right. On-page SEO is crucial and often underrated. It can indeed make a significant difference.
Alex Walker
The article mentions competitor analysis, but could you elaborate on finding competitor keywords?
George Forrest
Alex, finding competitor keywords involves identifying the keywords that your competitors are ranking for and targeting those relevant to your industry.
David White
I appreciate that the article explains the importance of monitoring SEO progress. It's essential for making data-driven decisions.
George Forrest
David, you've highlighted a crucial point. Monitoring SEO progress helps in making data-driven decisions for continuous improvement.
Sophia Adams
The article could have included a section on SEO evaluation for eCommerce websites. It's a different ball game.
George Forrest
Sophia, you're right that SEO evaluation for eCommerce websites has its nuances. I'll make sure to address it in an upcoming article.
James Turner
The article mentions the importance of quality content, but how do you measure content quality for SEO evaluation?
George Forrest
James, measuring content quality involves assessing factors like relevancy, engagement, readability, and how well it aligns with user intent.
Lucy Wright
I found the article's insights on link building quite enlightening. Quality backlinks are crucial for SEO success.
George Forrest
Lucy, I'm glad you found the insights on link building enlightening. Quality backlinks play a significant role in SEO success.
Ethan Clark
The article mentions the importance of site structure for SEO evaluation. Any tips on improving site structure?
George Forrest
Ethan, improving site structure involves organizing content logically, using descriptive URLs, and ensuring easy navigation for users and search engines.
Daniel Davis
I appreciate that the article explains the benefits of SEO evaluation for both small businesses and large enterprises.
George Forrest
Daniel, SEO evaluation benefits businesses of all sizes by improving online visibility, increasing organic traffic, and driving conversions.
Emma Wilson
I would have liked to see some case studies or success stories related to SEO evaluation.
George Forrest
Emma, thanks for your suggestion. Including case studies and success stories related to SEO evaluation is a great idea for future articles.
Oliver Harris
The article is informative, but it would be even more helpful with some downloadable resources or checklists.
George Forrest
Oliver, providing downloadable resources and checklists alongside the article is an excellent suggestion. I'll be sure to include them in the future.
Grace Wright
I've been struggling with optimizing my website's meta tags. The article's explanation made it much clearer.
George Forrest
Grace, I'm glad the article's explanation on optimizing meta tags was helpful for you. They play a vital role in SEO.
Samuel Allen
I appreciate that the article highlights the importance of long-term SEO evaluation. It's not a one-time task.
George Forrest
Samuel, you're absolutely right. Long-term SEO evaluation is necessary for continuous improvement and maintaining search engine rankings.
Emily Mitchell
I would love to see a blog series dedicated to advanced SEO evaluation techniques.
George Forrest
Emily, thank you for your suggestion. I'll consider creating a blog series focused on advanced SEO evaluation techniques.
William Turner
The article is well-written and easy to understand, even for beginners like me. Thank you for breaking it down.
George Forrest
William, I'm pleased to hear that my article was helpful and understandable, even for beginners. Thank you for your kind words.
Lily Bell
I appreciate that the article emphasizes the importance of avoiding black hat SEO techniques. It's essential for long-term success.
George Forrest
Lily, you've highlighted an important point. Black hat SEO techniques may lead to short-term gains but can harm long-term success.
Daniel Watson
The article could have included more information on SEO evaluation for local businesses targeting specific geographic areas.
George Forrest
Daniel, you're right that local SEO evaluation for businesses targeting specific areas has its aspects. I'll make sure to address it in future articles.
Olivia Green
The article provides excellent guidance for conducting an SEO audit. It's a comprehensive resource.
George Forrest
Olivia, I'm delighted to hear that you found the article an excellent resource for conducting an SEO audit. Thank you for the feedback.
Matthew Edwards
The article's step-by-step approach makes it easy to follow. It ensures thorough SEO evaluation.
George Forrest
Matthew, I'm glad you found the step-by-step approach in the article helpful. Thorough SEO evaluation is essential for optimal results.
Oliver Turner
The article could have discussed the impact of structured data on SEO evaluation. It's an emerging area.
George Forrest
Oliver, you make a valid point. Structured data does play a significant role in SEO evaluation, and I'll cover it in a future post.
Grace Hill
I appreciate that the article emphasizes the importance of monitoring search engine algorithm updates.
George Forrest
Grace, monitoring search engine algorithm updates is crucial for adapting SEO strategies. Thank you for highlighting its importance.
Sebastian Walker
I found the section on website speed optimization quite useful. It's often overlooked but impacts SEO.
George Forrest
Sebastian, I'm glad you found the section on website speed optimization useful. It's an often overlooked but vital aspect of SEO.
Charlotte Collins
The article's explanation of SEO metrics and their interpretation helped me gain a better understanding.
George Forrest
Charlotte, I'm pleased to hear that the article helped you gain a better understanding of SEO metrics and their interpretation.
Lucas Wright
I've been struggling to prioritize my SEO tasks. The article provides helpful guidance on tackling them systematically.
George Forrest
Lucas, I'm glad the article provided helpful guidance for prioritizing SEO tasks systematically. It's crucial for efficient optimization.
Joshua Anderson
The article could have discussed the impact of voice search on SEO evaluation. It's an increasingly popular trend.
George Forrest
Joshua, you've raised an excellent point. Voice search is indeed an emerging trend that influences SEO evaluation, and I'll cover it in an upcoming post.
Lillian White
The article explains the need for mobile responsiveness, but a dedicated section would have been beneficial.
George Forrest
Lillian, you're right. Mobile responsiveness is vital for SEO, and I'll include a dedicated section in a future article.
Austin Bailey
I appreciate the article's emphasis on setting SMART goals for SEO evaluation. It helps focus efforts.
George Forrest
Austin, setting SMART goals is indeed crucial for focused SEO evaluation. Thank you for highlighting its importance.
Abigail Thompson
I would have loved to see some real-life examples of SEO evaluation in action.
George Forrest
Abigail, including real-life examples of SEO evaluation in action is a great suggestion. I'll make sure to incorporate them in future articles.
Jacob Gray
The article covers a wide range of SEO evaluation techniques. It's a comprehensive guide for website owners.
George Forrest
Jacob, I'm pleased to hear that you found the article a comprehensive guide for website owners. Thank you for your positive feedback.

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