When your website online promotion is betting more on organic traffic as the locomotive power, you should consider the following brief discussion. I believe that every online ranking promotion campaign should always rely on the right Web and SEO development, both close hand in hand. Let’s face it - Search Engine Optimization is more about the keyword research, backed with a proper content marketing strategy. But there are still too many technical aspects often coming behind the scene. But particularly those technical issues are determining every web page ranking in the list of the SERPs. I mean that when doing your SEO, you must always consider the right process of coding for every web page of yours, from the very beginning.
Be welcome for indexing
The first thing to be done for both web page, and SEO development, is to make sure every section of your website is at least accessible for indexing, I mean there nothing to block the crawling robots from “reading” every piece of your content data. Acting this way, I recommend using “Fetch” command in the Crawl section of Google Search Console to check the initial look of your website, from the viewpoint of the search engines. There is just one core suggestion here - try to keep everything in HTML format, simply avoid using Flash or Silverlight for your web pages of core importance. If everything looks right, and your website is at least indexable, below you will see a couple of short tips for better user experience, as well as potentially higher ranking to be awarded by the search engines.
Have clean URLs
Your web page URLs are the elements of core importance, both regarding Web and SEO development, and for better user experience. Make your URLs as easy as possible to be “understood’ by the search robots, as well as read by real users.Get rid of any unnecessary URL data, which may bring confusion either to Google itself or people visiting your web pages. From one hand, having no optimization for your URLs will make people less likely to click, not to say share it. At the same time, the search engines may appear to face certain difficulties when “understanding” its relevance to a particular keyword.
Considering a proper web page and SEO development, get your URLs optimized by the following parameters:
Every web page URL should be as short and informative as possible. I recommend embedding your URLs with only right and relevant keywords or phrases, to be ideally matching with your website topic.
Never have your URLs overstuffed with the keywords, keep the path for indexing as clear as possible. Doing so, remember to exclude the stop words at all cost (such as the most frequent ones: “the,” “of,” “on,” “a,” etc.)
Always use hyphens to separate the wording sequence in your URLs. Forget about underscores, as the search engines are hardly recognizing them. That naturally brings some sharp potential difficulties for crawling and indexing.
Maintain the right key phrase order by putting your keywords of core importance closer to the beginning of each URL. Remember, that according to their logic, the search engine bots are setting greater emphasis to those would-be starter keywords.
By the way, there would be another reason for you to keep your URLs as short as possible, i.e., maintaining and increasing the total weight of your keywords in URLs. At the same time, however, reshape your URLs naturally, as if they were mere pieces of your content writing. Doing so, you will get any spam or low-quality content problems reduced to the minimum.