The modern world of today has become even more digitalized than ever before, as the commonest estimations are telling us that over a half of global population are standing users, browsing on the Internet nearly every day. Now over 3 billion online users are driving the industry of digital marketing for ever greater influence over our real life. As a result, such digital sectors of employment like online marketing specialist, sales manager, Internet research, CRM, or product development expert are becoming strongly demanded by the increasing number of companies related to the industry.
Before we start, let’s figure it once again. When we say online marketing specialist, most commonly we are making a reference to the brand or product promotion on digital media. This field of former marketing is dealing with online advertising campaigns via digital channels based on the website's most essential means of email and social media. A modern online marketing specialist is concentrated on building up a stronger brand name authority, reinforcing online awareness of more potential customers for greater conversion driving them into the real buyers after all. The leading players here are already used to investing in different digital marketing campaigns like big data research, content marketing and so on. And the primary goal of nearly every online marketing specialists is to drive greater customer engagement through either organic or paid search traffic increase.
So, why digital marketing has become so popular all over the world? And, therefore, why is online marketing specialist so demanded now for hire? First of all, modern digital marketing can easily afford a targeted accuracy, often capable of delivering quite quick results. It is much cheaper and definitely more efficient against the original one. Even the advantages as mentioned above are convincing enough, I should admit. So what are the most practical skills to be mastered now by every online marketing specialist moving the way to professional success?
Let’s try to shape what skill set is needed to become a qualified candidate of the field. The thing is that there are immense myriads of different courses offered on the Internet. So, it’s quite difficult to make the right difference and give any accurate piece of advice. Nevertheless, what I can tell for sure is that every online marketing specialist must have an in-depth knowledge in web analytics, feel certain about the basic terminology of digital marketing, understand the core concepts of the original study, as well as be familiar with the general fields and solid spheres of modern digital marketing.
But how to find the right course to become a qualified online marketing specialist? I believe that such courses should be purely complete and thorough, make sure they are covering at least the following aspects when making the right choice:
core concepts (Search Engine and Conversion Rate Optimization, Social Media and Content Marketing, Web Analytics, Email and Mobile Marketing strategies, Paid Search Marketing, etc.)
main tools and frameworks (Pay per Click Ads, AdWords, Google Analytics, YouTube, Facebook, Twitter, etc.)