Everything is much easier than it seems to be. In order to make sense of the statistical data you do not need to be a SEO professional. All you need to know is the main kinds of traffic, everything else is responsibility of the modern systems of analytics. For better clarity, reports present information as graphs and charts so that even a novice user could easily compare the data.
If you are new at monitoring statistics of your website, do not hesitate to contact Support Team. As a rule, chargeable services give this option. As for free systems, you’ll need to search the Internet for information.