The homepage is the essential part of a website. It can be used for a number of different purposes. It serves as the primary user guide for your site and gives them a clear understanding of what your site is about. Your homepage may both attract new leads or lose out on an opportunity. That is why it is essential that your website immediately presents your business in the best possible way.
As it is the most frequently visited page on your site, it should be well-optimized and user-friendly. It should share your business purposes, values, and mission to give your potential customers a clear understanding of your company and make them loyal to your brand. Moreover, it should directly communicate to your website visitors how your products or services can be valuable to them. Additionally, you need to indicate a physical address of your company, phone number, and e-mail on your homepage to give your potential customers what they need at the first click. In this article, we will discuss how to do SEO for a website and optimize a home page.
Homepage search engine optimization
Homepage SEO is a procedure of adjusting your site to the search engine standards. If your site is set up right and does not carry any errors in coding, your homepage will most likely rank for your business name and brand. However, if your brand name is the keyword users insert as a query in a search box, it becomes somewhat different. You will probably face a high competition flow for your site name.
However, there are a lot of ways how you can improve your SEO situation and attract quality traffic through your home page. To make sure you have the quality and SEO-friendly homepage, with a lasting impression, you need to follow our simple instruction. So go through these steps and make sure you have completed each of them.
First of all, make sure your page title focuses on your brand name or products you retail. A user who opens your site should realize from the first glance whether your products or services meet his expectations or not.
To emphasize on your brand and make it memorable, you can add an attractive and recognizable logo in the upper left corner of your homepage. Moreover, make sure you have a clear call-to-action that engages users in purchasing, ordering or subscribing.
You need to make your homepage maximally easy to navigate and user-friendly as it is the first step of their journey through your site pages. That is why you need to make sure your menu is well-structured, and there are all required buttons on your home page.
To improve your site rankings and attract the more targeted traffic, you need to make your homepage design responsive to mobile devices. It has been a significant Google ranking factor since 2015, so all websites that have high rankings are mobile-friendly.
Make sure your meta descriptions are filled out, that it mentions your USPs and attracts potential customers to your site.
It is advisable to avoid flooding your homepage with the number of links. You need to keep users focused on the primary information and do not distract their attention from it.
Content on your homepage should be relevant to your business and contain your business value proposition. While generating content to your website main page, focus on the most targeted, long-tailed keywords to attract only quality traffic to your site which can convert into sales. Moreover, you need to make your content easy to scan and well-structured. To do so, you can implement bulleted lists and headlines.