What is the essence of Amazon search engine algorithm work?

All Amazon sellers strive to move their stuff up in Amazon. If your products are visible for your potential customer, you have all chances to raise your fortune on the e-commerce platform with 300 millions unique users per month. The last industry figures also state that the number of Amazon sellers with sales of $100,000 is 100,000. Moreover, the percentage of Amazon US customers that constantly purchase from it is 80%. These statistical data show that Amazon is absolute leader in e-commerce business. It means that if you have a smart approach to establishing your business on this platform, it will bring you a significant value in form of sales and revenue. 

To raise money on this platform you need to know how does Amazon search engine work. Moreover, you should know in what market niche you should establish your business to win more sales. You should make an accent on the less competitive products or provide Amazon users with something entirely new. In both cases you need to know how to present your inventory in such a way to make shoppers purchase it and come back for more. Remember that you need to make an accent not on accident shoppers, but on regular customers who love your brand and service and always come for more. To be prosperous Amazon seller, you need to know optimization tricks to make your products listing not only traffic-generated, but also well-converted. 

In this article, we will talk about Amazon search algorithm and field elements that factor into Amazon’s search rankings. 

How does Amazon search engine work?

Before we proceed to optimization principles and ranking factors, we need to understand how search algorithm of Amazon e-commerce system works. Understanding Amazon’s search algorithm will give you a possibility to build your business correctly, taking into account all essential ranking factors and elements. 

To begin the paragraph devoted to Amazon search engine mechanism, I would like to note that Amazon cares about one thing - sales. The more money you bring to Amazon, the higher you will rank on search results page and subsequently the more leads you will attract from search. If your product converts into sales for a specific search term, your listing will most likely rank high on Amazon SERP. And vice verse, if shoppers click on your listing, spend there several seconds and come back to the search, Amazon will regard your listing as not relevant and unreliable. So, what do you need to do to drive more sales? You need to increase your click-through rate (CTR) and raise your conversion rate on the product page. 

What to do to increase click-through rate on Amazon?

First of all, make sure your title is well crafted as it is the first thing users can observe on a search results list. Your title should be engaging and descriptive to make your potential customers click on it. It should contain relevant search terms. It is better to place them at the beginning of the listing title. 

The second thing users usually pay attention to is a price. Your price should be competitive and a little bit lower than the market average. It will give you a big advantage front of your niche competitors. 

Reviews are also closely connected and interrelated with your product listing rankings. They serve as a public proof and help customers to make their buying decision. That is why make sure you have a response to all customer reviews either positive or negative. It is especially important to respond negative reviews immediately to minimize your losses and show your customers that you are aware of the problem and want to solve it as soon as possible. 

Amazon fulfillment services or FBA is another way to increase your click-through rate on Amazon. Users tend to cooperate with sellers that provide free, quick, and super convenient delivery. 

Product images are also mattered as they help users to see a product from different angles. You need to follow Amazon images guidelines to make sure your listing is optimized correctly. You should have at least from five to seven photos for each item you sell. Moreover, you need to make sure your main image is relevant to the search query. 

And finally, make sure your brand is easily recognized on a product description page. 

What to do to make your product listing well converted? 

To have a high conversion rate you need to win an Amazon Buy Box (it is an ideal world). In reality, it is not easy to win the Buy Box as there are a lot of the related products struggle for the same place. It can be guaranteed even if you are the only seller in your niche. To win the Buy Box, you should have a competitive price and good sales history. 

Secondly, it is shipping and fulfillment. If you want to make your product listing well converted, you need to provide customers with fast shipping options. As I was mentioned before, you can guarantee it implementing Amazon fulfillment services or Amazon Prime. 

Your listing should also be designed in such a way to be well converted. In other words, you need to provide your customers with full information about a product, presenting it in precise, and engaging form. Make sure you use all available characters to show customers product benefits, features, and specifications. 

Your chances to make your products well converted raise if you are listed in the most narrow category which is called Best Seller Rank. It is a list of the most frequently purchased products on Amazon in each particular product category. Many shoppers simply buy a product that is one of the best sellers in a specific category. So, the obvious and the simplest thing you should do to increase your conversion rate is to put your product in the most appropriate category and as furthest down the product catalog tree as possible.