Can you tell me all about keywords and Amazon store SEO?

When it comes to Amazon store SEO, forgetting about the keywords is much like leaving your own wallet for example on a park bench you were having a rest. I mean that for some time you might even pay no attention to that stupid move. Nevertheless, quite soon you'll inevitably realize that precisely that move led you to losing the money. And nearly the same thing is about the keywords for Amazon store SEO – if you forget to have the right focus on the main target keywords for your product listing optimization, then you'll never be found in the product search over there. That's it!

That's why below I'm going to show you a couple of good keyword research techniques to drive Amazon store SEO of your product listing to a definitely new level of better exposure in relevant product search. So, let's delve!

Your Own Experience

It may sound like a no-brainer, but figuratively putting yourself in your client's shoes – is still a piece of pretty good advice. Just spend some time thinking in what way you would search for your product – just as if you were a buyer at your own drop-shipping product store on Amazon. Think outside the box – and you'll probably identify what keywords and long-tail search requests will be used by the live shoppers looking for the same product you've got in your product listing.

Autocomplete Option

Much like with Google search engine, Amazon itself can become a pretty good helper when it comes to a competitive keyword research. Everything is very easy – all you need is just to tap a couple of letters in Amazon's search box so that a list of top suggested products appear as suggested offers. Who knows, but what if you can get there a piece of really valuable insight or just a good idea to give a new direction to your current keyword research, right?

Competitor Products

Your competitor's product should be never underestimated, as they can become a really good source for your precisely targeted keyword research too. Just browse for the best product offers of your closest niche/product category competitors – and use their product titles and product description to your own advantage. The thing is that even just running through top seller's product titles can let you grab some pretty fine-performing keywords and long-tail product search combinations already used by your more successful market opponents.

Thesaurus

The last one, and probably the most underestimated way of researching keywords for Amazon store SEO. The thing is that using keyword suggestions and different grammar variations provided by thesaurus can become especially useful – particularly when it comes to identifying products probably having more than just a single name, or for example can have any mismatching context variations, or different ways of spelling (e.g., American English/British English).