Yes, as an online retailer selling over there for two years already, I've got some Amazon search optimization tips for you to become a big-time seller too. But before we start, let's face it – that really crowded and highly competitive marketplace is a very intimidating one. Considering that the major goal of every retailer selling over there is ranking higher than the rest of competitors dealing with the same item on sale, there are no universal guidelines or any personally tailored Amazon search optimization tips with a guaranteed success. Nevertheless, I still believe that even small niche websites can survive in that really highly competitive market environment. Ultimately, to outrank all the niche or category opponents, and even the whole ecommerce platform itself. Based on my previous experience, here are some practical recommendations for Amazon search optimizations with tips necessary to help your small drop-shipping business grow steadily over there. So, let's quickly run through each of them one by one.
Amazon Search Optimization Tips & Tricks
Amplify Website Relevancy to the Maximum
Below I'm going to use this term (Website Relevancy) to identify how well your website content is related to a specific main target keyword. Unfortunately, there are no standard metrics or any universal type of evaluating which is generally accepted by the whole selling community on Amazon. Nevertheless, the recent practical research can tell us for sure – those websites scoring a higher degree of relevancy have got a certainly better chance of ranking well in Amazon product search relevant to the item on sale or its main product category. It means that you can spank your closest rivals as well as Amazon itself – just by having a much higher website relevancy. Here are the main factors that contribute to that:
vast page count closely related to the main target keyword (or long-tail search term frequently used by the live shoppers looking for items they need on Amazon).
a precise content focus, with a reasonably high content percentage related namely to that main target keyword.
homepage itself, as well as its title, are well-optimized for the major list of the target keywords and related search combinations.
a domain name and homepage title are embedded at least with one primary keyword your sales are revolving around.
Increase Coverage and Make it Deeper
There is a good way of uncovering well-performing variations, which too often aren't targeted by the A9 ranking algorithm, at least explicitly. And for some reason, giving the right priority to a deeper coverage is underscored by the lion's share of Amazon search optimization tips or any other ultimate seller guidelines found in open access on the Web. Put simply, by going deeper on your main target topic, you can benefit from a surprisingly well-performing scheme of optimization – mainly owing to your broad and in-depth keyword profile. I recommend using keyword modifiers that can add value to the product search at scale, despite the main target keywords themselves are too specific for targeting by Amazon's A9 search ranking algorithm. And here are a couple of pretty good examples for you to add the right modifying words to your main keyword profile. Feel free to add the keyword modifiers like “best,” “top,” “personalized,” “compare,” “cheap,” etc.
Get a Really Irresistible Brand Name
Let's face it – if you're still getting by without a strong brand name for your drop-shipping web store, your business will be inevitably limited (at least a little bit), particularly in terms of how performing it could possibly be in the longer run. Put simply, even the commonest patterns of the user behavior looking for products on Amazon are actually among the toughest and the most challenging things to crack for you as a successful retailer selling over there. In other words, a greater number of your potential clients will click on you, given that you're represented by a brand name they recognize. Much like in case with the major search engines (like Google itself), the key to the ultimate ecommerce success is often seen in a better ranking position, which is in-turn justified with a higher click-through-rate (CTR). This simple and quite apparent suggestion is exactly what no other Amazon search tips or optimization guidelines are paying enough precise attention to. That's why you should never miss such a great opportunity to get more clicks and better rankings – all in one, right?
So, here is what you can do to benefit from a really irresistible brand name of your business:
Let me pronounce it once again – make clicking totally irresistible for as many potential buyers visiting your product listing on Amazon as possible. Think well and don't hesitate to invest even more time in creating a truly compelling and a strongly eye-catching title.
Becoming a well-known brand name trusted by the majority of your potential customer audience or the market niche you are currently targeted on – is a great solution capable of paving the way to your own superior product offered for sale on Amazon. In other words, becoming the major go-to source for the lion's share of the most active shoppers looking for a certain product category – is the right way of taking the lead over there.
You might as well consider getting a well-descriptive domain name revolving around a certain main target keyword. It may seem like a no-brainer, but many people are likely to make a click on the domains embedded with the same keyword, search term or long-tail keyword combination they are searching for.