Which Amazon Review Tools can help you boost your sales?

Product reviews play a crucial role on Amazon. They serve to show customers which products worth their attention and which are not. It is a fundamental reason why shoppers love Amazon retailing platform. It is the only platform where you can read hundreds of organic user testimonials and make a correct buying decision for the particular item. 

However, reviews matter to Amazon sellers too. They serve as a product ranking factor and may either help you to boost your sales or discourage customers from shopping in your store. 

In this article, we will discuss the ways how you can generate more Amazon reviews to improve your listing rank. Moreover, I will tell you about some Amazon review tools that are specially designed to increase the number of positive reviews on your product description page. 

Factors that show the importance of Amazon reviews

• Online reviews help customers make their purchasing decision

The recent industry researchers have shown that customers are reliant upon online reviews and attract them as significant social proof. Reviews help them to make their purchasing decision. According to the industry figures, more than 70% of global customers trust online reviews. Is expected that this trend will further increase each year. 

• Amazon strives to organic reviews

A lot of online merchants try to game the system, generating not organic reviews. To make sellers obey the optimization rules, Amazon actively defends the integrity of its reviews. To protect the integrity and penalize rule breakers, Amazon recently made national headlines by announcing that all incentivized or not equally obtained reviews will be removed from the system. Any attempts to manipulate reviews, including contributing false, or inauthentic content, is strictly prohibited. 

• Customer reviews can provide a specific market intelligence

Customer reviews can help sellers to determine which products will bring most revenue to them. To get more information about a product success, Amazon sellers turn to reviewing and tracking reviews. Moreover, by analyzing the reviews of the TOP products within a particular niche or category, Amazon merchants can get an insight into customer preferences and concerns. If you want to outsmart your competitors, Amazon reviews will also come in handy. You need to look through your competitor reviews to understand their strong and weak points. By knowing their existed problems, you can avoid them in your selling practice and provide your customers with better services. 

Amazon review tools that will help you to stay on the TOP of the game

Sellics

It is the only tool with a full Amazon Seller Central integration. It allows merchants to keep control over their product reviews on Amazon. Using this Amazon review tool, you will be provided with the instant notifications about every new product review. It will give you full control under reviews section and enables you to respond to your customer feedbacks instantly.  To reduce the damage of negative reviews, you need to react to them as fast as possible, and Sellics will help you with it. 

One more benefit of this tool is that it enables you to sort out all reviews by their impact on the average rating of your products. Implementing this tool, you can comment on negative user feedbacks directly from the Sellics admin bar.