What are the proven ways to dominate Amazon ranking list?

To rank high on Amazon ranking list is more involved than simply putting together well-optimized and sounding product listing. The A9 algorithm takes into account when ranking your product within its listings. However, if you have a smart approach to your Amazon business managing, you can start moving your products up the rankings and land them on the TOP of Amazon ranking list. 

In this article, we will discuss the practical ways how you can implement Amazon search engine optimization to boost your Amazon rankings.

An overall presentation of how Amazon A9 algorithm works

A9 is the primary Amazon ranking algorithm which is used to rank products within the search results. It takes into account numerous selling factors such as selling history, the number of clicks, the number of positive feedbacks, and so on. 

If you have a clear presentation of how A9 algorithms works, you will be able to make the required amendments to lift your product rankings. You should be aware that this system is continuously evolving, so you should stay up to date with all novelties and make changes to your products listings. 

Google SEO does not work the same as Amazon SEO

Before you start crafting your Amazon product listing, you should be aware that Amazon SEO is different than any other search engine SEO. It is because this system is based on product researchers only. Amazon ranking algorithm is designed to bring well-purchased items to the TOP of Amazon ranking list to attract more customers and make more good deals. 

Among the basic ranking factors on Amazon, we can distinguish performance factors and relevance factors. The performance factors show how a particular product has already performed with customers in the past. In other words, it makes an accent on selling history and conversion. Relevance factors help Amazon determine how relevant a product listing to Amazon shopper’s query. It can be figured out by looking at the involved search terms. 

Keyword research as the initial optimization stage

To make your products visible on Amazon ranking list, you need to insert the maximal amount of keyword combinations in your listing. The more relevant search terms you have, the higher your products will appear in the rankings. To get the most accurate keyword data, you need to analyze what keywords your customers are searching for and implement those in your product listing. It can be not enough to find high-volume search terms. You need to know how to use them strategically in your listing. As the rule, Amazon searches have a buying intend when coming to this online shopping platform. So, they do not browse through pages of search results to find the most suitable variant. They click on the TOP results with well-optimized titles. In other words, Amazon shoppers often click on the descriptive product titles that include the necessary product features. 

If the customer is interested in your product, he will most likely check your description, best seller rank, and reviews. That is why make sure you have a well-organized listing without any empty fields. If you have got a list of long-tail search terms that detail product use, features, and benefits, consider adding them to into your bulleted list.