Where to start with Amazon product listing optimisation to become a really successful seller?

Before anything else, you should get one thing about Amazon product listing optimisation – the A9 search ranking algorithm cares mainly about shoppers. Ultimately, to sell more stuff to the increasing number of people recurrently looking for items they need over there. With a lot of potential buyers (which are usually at their closest point of making the actual purchase), generally accepted strategies recommended for Amazon product listing optimisation can be frequently revised by its constantly evolving search ranking algorithm. It means that every successful Amazon seller should keep everything in place with a well-optimised product page. That commonly includes a set of specific changes, which are aimed mainly on turning the products you’re getting on sale over there – into the best-selling items with a fine search exposure so that the live shoppers find your offers more frequently. So, what general changes should be done in order to make your product page attract more potential clients so that they’re converted into the real ones purchasing just with you and nobody else?

Step One – Setting Priorities

Big-time sellers running their business on that really crowded ecommerce platform say that every smart retailer who wants to succeed there should take it for granted – helping Amazon sell more products through a shorter period of time will always help you improve your own drop-shipping web store and its income-generating potential. It may seem a no-brainer, but before starting with Amazon product listing optimisation, all you need is just to ask yourself the following simple questions:

• Do you really care about the customer satisfaction?
• Maybe you should have more images or/and consider improving their quality?
• Can you feel yourself well-informed about what exactly is recommended for putting into the product title?
• Are the main keyword terms you’re going to optimise for really that relevant – both to the item on sale itself, and the product category you are mainly dealing with?

Arguably, the primary goal of Amazon product listing optimisation falls to increasing your online exposure in a precisely targeted product search – giving a spur to your current sales, in line with setting up a better potential for your overall rank in the SERPs – these critical tasks are commonly recognized as the points of core importance over there. Put simply, all you need to become a really successful businessman is to make sure that as many potential customers see you in the relevant search results as possible. That way, your items will receive more clicks from the live shoppers, naturally giving you a better chance of having another successful commercial operation. 

Step Two: Ranking Factors

And considering that Amazon’s product search bar is probably the only way of locating the necessary items available on sale over there, here is a bottom line. I mean that Amazon product listing optimisation is mainly revolving around the right information embedded with a proper keyword selection, which should be provided for every item’s title and description. Thus, there is a number of the general factors determining where your products are shown upon a relevant search request. Here they are:

• A degree of the exact text match against the keywords you have included to your product page
• How well your listing structure is optimised for the main long-tail search terms.
• Having everything in place with its main sections, such as your product title itself, its general description, a set supportive images, a list of bullet points, and your backend keyword field.
• Maintaining the adequate level of offer prices, and turning your common price policy into a fully controllable and flexible strategy. 

Step Three: Pricing Policy

As for me, I recommend considering the following popular price tracking tools and online platforms (services) to become your little online helpers. They are specifically designed for ecommerce trade. To help you with that, there are a couple of good options with a use-proven performance tested with the real-life cases on Amazon: RepricerExpress, Keepa, CamelCamelCamel, Sellics. Feel free to uncover their great potential and benefit from a truly advanced price management, accompanied by a real-time alerting and competitive price suggestion features. They are also useful for prospecting new product opportunities so that everything about your market competitiveness is always covered in full. And with some extra smart services, you can also benefit from having a customized range of margin leverage available for any items you have on sale – so that this area of your Amazon product listing optimisation can be well-maintained in a nearly self-driven manner.

Bottom Line

You might as well try a full-fat solution – as there are several one-stop ways of Amazon product listing optimisation so that nearly everything about it can be easily done for you, and probably with the best performing long-term results. I mean that you can simply get assisted by a professional team of SEOs, which are supported with only top-skilled ecommerce professionals already having a lifetime experience in the industry. For example, I’ve recently heard about Semalt’s Amazon Pro Seller Suit (offered by Semalt SEO company, which is already well-known not only for high-quality web development services and online marketing/search promotion, but also for their new software release designed specifically to help every online retailer with a perfectly tailored performance-oriented Amazon product listing optimisation. Among the others, particularly that broad framework is available on Semalt’s official web pages. Don’t hesitate to try their trial service and start getting really valuable business benefits, including price tracking, competitive keyword research for best-selling items, advanced tips on prospecting new product opportunities, and the rest of full-fat expert services meant to drive your product listing to the top of the relevant shopper search.