What’s the best way of optimizing my Amazon product title?

Basically, there are three main parts of the product page SEO for you to get optimized for the main target keywords and long-tail search terms – Amazon product title itself, as well as product images and backend search terms section. Among the others, particularly Amazon product title optimization is the backbone element of your ecommerce SEO. If handled the right way, it can give you a general level of exposure to online search improved to a definitely new level. In fact, you can make all the necessary changes and updates – letting them go live within something around ten or fifteen minutes. So, what should you put into your product title to make it well-optimized – ultimately, to serve you as another competitive advantage over your closest niche/category opponents selling over there? Well, let's see.

Amazon Product Title Optimization

Before anything else, let's face it – your potential customers on Amazon should be able to find your product offers in order to finally make a purchase with you. That way, customers search by filling certain keywords or long-tail search term – directly into the search bar. And the search queries are matched by the A9 ranking algorithm against the information you have filled in your product description page (its main sections like the product title itself, product description, list of bullets, product images, and backend keyword section). And the thing is that your product title is exactly the most preferable place carrying more weight when embedded with your most powerful keywords. So, Amazon product title is probably the most valuable asset found in your listing over there. In other words, your product title is meant to have the greatest impact on your ranking progress in product search over there. That's why your product title needs a very special and careful approach. After all, it's only up to you to decide – whether to make it impact your rankings either in a positive way, or mainly negatively, right? So, below I'm going to show you a brief list of recommendations to make the ideal Amazon product listing that serves you well.

What Makes the Ideal Amazon Product Title

• the most preferable title length is estimated within 115 to 145 characters, it's recommended for you to be well-displayed in the organic search results.
• it should contain the following primary components, such as item brand, product line, type, key features/benefits, material/components, package, as well as quantity available for the moment.
• don't include item size or color in your product description, unless it's a really relevant detail to be mentioned under any circumstances.
• as already mentioned, your product title is arguably the most preferable area to place your top performing keywords – do it in the decreasing order of their importance, as those keywords located closer to the title beginning will have much more weight, rather than the rest of them coming behind.
• don't overdo with the keyword frequency over there. Remember, these old times when you could dominate the search – simply by stuffing your product title with as many keywords as possible – passed long ago.
• never use any special characters, write numbers in numerals only, ignore general means of punctuation (like commas) – and you're done!