What should I know about product keywords as a successful Amazon merchant?

When it comes to product search, every Amazon merchant knows this really crowded online marketplace is driven by a sharp competition, sometimes coming to a cutthroat level. With millions of standing users shopping over there time to time, it's truly important to make sure you're optimizing your product listing the right way, I mean using only profitable keywords and potentially winning long-tail search terms. Of course, if you want to become a really successful Amazon merchant, who benefits from being displayed prominently in the relevant product search. In other words, given that Amazon is very much like a typical search engine (such as Google itself, as well as Bing, Baidu, etc.), every smart entrepreneur selling over there must ensure that his product listings are well-optimized in order to be seen my as many potential buyers as possible. 

That's why running a precisely targeted product-oriented keyword research is exactly what usually draws the line between a flourishing ecommerce drop-shipping store, and a completely hopeless way of running online business – every big-time Amazon merchant knows it well. 

Of course, you might find it hard to run a proper product-oriented keyword research needed to get your product listing well-optimized so that every given item you've got on sale over there is seen on the top of the list of relevant SERPs over there. But don't worry, as below I will give you a short yet fully performing step by step guide with useful tips and suggestions – for you to start selling like a professional Amazon merchant that knows all nuts and bolts of the process. So, let's delve in!

Keyword Research and Profitable Search Terms

Before going into details, here is what makes a competitive keyword research in the first place. I mean that having the right set of profitable keywords is exactly what you need to bring more web traffic (both to your product listing itself, and the main website you're making business with) – ultimately, to benefit from a lot of precisely-targeted keywords that convert well and finally start bringing you mones – every smart Amazon merchant takes that into account first and foremost. It may seem like a no-brainer, but let's face it – your most valuable assets are those keywords and long-tail search terms that have not too high level of competition, combined with a sufficient amount of search volume, as well as enough income-generating potential (otherwise, commerciality). So, considering all these factors, here is a simple instruction backed with some practical suggestions for you to run a far-reaching product keyword research like a really advanced and fully informed Amazon merchant.

Complete Guide to Keyword Research of Amazon Merchant that Sells

Here are the main steps of identifying the right keywords needed to make your product page well-optimized for the relevant product search on Amazon. First and foremost, everything starts with finding Seed Keywords to become a solid foundation of your keyword research, to be followed with generating Keyword Ideas. Next comes the process of analyzing Keyword Metrics so that you can Sort Keywords and keep only what makes the most of sense to you as Amazon merchant. At last, you will have to Prioritise and Finalize your top performing keywords to be included to every given section of your product listing SEO – and you're done. So, let's finally run through them all by way of a handy step-by-step instruction as follows.

Seed Keywords

Every big-time Amazon merchant knows it well – any keyword research has the initial foundation made up with the Seed Keywords. In fact, it's the very basics needed to define your main business website, in line with identifying your closest market competitors having the same item on sale or/and selling within the similar category of products. So, let's turn the process of identifying you Seed Keywords into a really easy doing – all you need here is just to have a given product you're going to make business with. Start with describing the item with your own words (simply as if you were a shopper looking for that specific item on sale, or at least browsing within the same category of Amazon products). If you feel uncertain of how exactly your potential clients are likely to search for you, here is when a broad keyword research comes into play. I mean that you can also start with having a big picture of your main target Seed Keywords – simply using Google's Keyword Planner. Doing so, you will be able to understand their current level of competition and the average search volumes – which are actually pulled together not only from a single ecommerce platform, but based on a completely far-reaching data gathered from across the whole Web. That way, keep focusing more on long-tail search terms and strongly specific keywords until you discover something that is used by the leading Amazon merchants relevant to your sphere of business interests.

Keyword Ideas

So, once you've got a far-reaching draft of your main target keywords, you're most likely to see that it still proves to be excessively long for you to proceed with the right keyword research as a really skilled Amazon merchant. That's why it's time for you to get it refined into a much shorter checklist containing only the best of your potentially profitable search terms. Put simply, you will have to eliminate every keyword that fails to be a really must-winning one. That way, you can simply check the most relevant keywords mainly used by your closest niche competitors – either for their own Amazon product listings, or for the similar items seen offered for sale on their main business websites. That's your competition to pull your competitive Keyword Ideas from! Seriously, sometimes even a single market opponent can supply you with enough insight that will keep you working for weeks.

Note, however, that if you are already seen close to the leading sellers in your niche, using only market rivals as a source of Keyword Ideas will be definitely not enough for you to take the lead as the best-selling Amazon merchant. It means that you'll have to go ahead with a sound keyword research tool specifically tailored for Amazon SEO. Given that there are many different software tools and online frameworks to help you with that, all you need is just to enter your Seed Keyword and try different filters with various means of reporting – until you finally see exactly what you are looking for, or at least get a useful keyword suggestion instead. Considering such a deep and far-reaching keyword research in details, you'll see a brief overview of my best featured options to help you pick the right keyword research tool. But they are all coming a bit later (with the next paragraph, to be more precise).

Keyword Metrics

Given that running a comprehensive keyword research like a professional Amazon merchant, you'll probably have to run through hundreds (if not thousands) of different Keyword Ideas. But no need to worry – there are just several primary keyword metrics for you to take into account before finally keeping the ones that really deserve to be included into your checklist. Here is what should be considered first and foremost:

• Search Volume – gives a big picture of how popular every keyword (or long-tail search term) is among the live users – either all over the world, a certain country (region), or a given ecommerce platform (like Amazon itself, as well as eBay, Walmart, etc.).
• Click-Through-Rate (CTR) – shows the average traffic-generating potential of every single Seed Keyword. Ultimately, to have a more or less clear estimate for general rate of Conversion to be reasonably expected for most of your main target seller keywords and long-tail product search terms.
• Complexity – consider the gauge of the keyword difficulty you're going to rank for. In other words, locating the easiest way of driving yourself to the top of the relevant SERPs would be a well-informed solution under any circumstances, right? Note, however, that generally high keyword competition doesn't necessarily mean that every potentially winning search term of this kind must be dropped. Surely, some keywords are easy to rank for, and some of them are naturally not. But every big-time Amazon merchant knows that the key to their success is all about keeping a healthy balance between the average ranking difficulty of very given keyword – and its potential business value. 

Prioritising and Sorting Keywords

Here is when those useful software tools and online frameworks designed specifically for Amazon keyword research come into play! Given that you had no problems emerging prior this paragraph, it's time to finally pick you best online helper that will help you with prioritising all remaining target keywords and getting them sorted accordingly. Most commonly, the keywords are grouped by the following properties: basic topic, potential business value, and shopper's search intent. Too many marketers, however, are mainly focusing particularly on the latter one, hence giving the strongest priority to the keywords and long-tail search terms that are most likely to drive their sales. Anyway, as you keep identifying these keywords, just remember to emphasise only what makes the most sense to your own business. After all, it's only up to you to decide what should be kept for sure, and what – probably eliminated before getting down to product listing SEO. 

Keyword Tools for Every Smart Amazon Merchant

And below I'm finally going to show you my best featured options for handling a far-reaching keyword research as a skilled Amazon merchant. All of these tools have got a use-proven performance, so feel free to try them all to finally pick exactly what meets your SEO needs, as well as overall business goals best way possible. Here they are.

AmzSuite

AmzSuite – is a great software tool that can turn even a novice seller into a really skilled Amazon merchant having most of the products always seen among the top relevant search results. AmzSuite makes it possible to quickly find the best selling search terms and check all real-time data of your most successful competitors in a given niche or product category. With its broad database covering nearly 67,000 different categories for Amazon, you can keep yourself updated according to the latest selling trends and become highly flexible, when it comes to responding to the recent changes and all new approaches to Amazon SEO and product page optimization for the right keywords that really sell. The only bad thing about this remarkable software tool is a paid full-fat access that will cost you nearly two hundred dollars.

Keyword Tool.io

Keyword Tool – is a great keyword tool to be tried by every Amazon merchant who wants to have the best alternative to Google's Keyword Planner, as well as the lion's share of the other solutions personally tailored for identifying the most profitable search terms and potentially winning product keywords. Keyword Tool can help your ecommerce business absolutely for free (and even without creating a personal account), as its basic version is capable of generating you over 750 long-tail keyword suggestion for every given item on Amazon sale. With its advanced version, Keyword Tool Pro can produce something around two times more keyword suggestions, backed with a whole set of the other handy features that can make things much easier for every Amazon merchant, at least those related to identifying and analyzing thousands of top relevant search terms needed for Amazon SEO, PPC ads, and most of the other activities related to digital marketing and online search promotion. Unlike good old Google's Keyword Planner, this powerful instrument is betting mainly on completely different source – Google Autocomplete option – to generate keyword ideas and find the best must-winning search terms, which are pulled together directly from the live user search. It means that Keyword Planner tool is great not only for Amazon product listing optimization or standard content creation. This tool is also meant to help advertisers with its valuable data on every given keyword, such as current level of competition, average monthly search volume, suggested bid, as well as many other advanced data to help content marketers and SEOs. 

Semalt’s Amazon SEO Suit

Amazon SEO by Semalt – this truly unique technology can make any web store and its Amazon page be shown among the first positions in Google's search. Everything is quite simple, as once the user fills a custom search query closely matching with a given product you've got on sale – either with your own web pages, or promoted via Amazon product listing – you will be prominently displayed among the top relevant SERPs. It means that everyone using Google to search for the same products you have on sale with your online business – will see you among the top sales offers pulled together from the entire world of the Web. Personally tailored Amazon Merchant SEO by Semalt can evolve even completely unskilled seller into the best-selling Amazon merchant seen among the major players of the industry. And you can benefit from this unique technology by Semalt for even more – start making better sales not only on that world's top popular ecommerce platform, but achieve a complete niche domination with its sales-generating keyword suggestions and advanced accumulative product ranking improvement. As for me, last year I simply visited their official site and signed up for a free consultation. Since then, my business changed so dramatically that I don't want even to try anything else – just because now I'm perfectly fine as a big-time and ambitious Amazon merchant who would never expect anything else, except for total niche domination. That's it.

AMZFinder

AMZFinder – when it comes to a complete product-oriented and precisely targeted keyword research, this broad online platform can become a one-stop-shop solution even for big-time Amazon merchant already selling for years over there. AMZFinder can help you pretty well with locating the Seed Keywords, analyzing the primary Keyword Metrics, as well as Grouping the most promising ones and giving the right Priority to the remaining must-winning search terms. Moreover, this really broad keyword solution can be even used by every novice Amazon merchant, to make things much easier – particularly when it comes to advanced means of partial automation and product listing management, such as matching reviews with the customer orders, daily emain reporting feature, no ASIN restrictions and marketplace support limitations. After all, a trial version of AMZFinder can b tried for just one dollar, so I'm sure every active Amazon merchant must check out for this broad online service, or at least have a try.