Before showing you a couple of good and use-proven tools for Amazon keyword research, let’s start with a piece of knowledge. Unfortunately, Amazon is never disclosing any particular principles or exact factors considered by the A9 ranking algorithm – just like the major search engines, such as Google, Yahoo, Bing, etc. But here is what we can know for sure. According to the recent practical tests:
- Normalization of Amazon keyword research is seen at play again (at least for the moment). It means that you should do your best to avoid singular/plural discrepancies, or using lower/upper cases when possible, particularly when it comes to the backend keywords.
- Consider a newly estimated 250-character restriction for a total count of your backend keywords. Of course, there is no strict limitation to be confirmed by any Amazon’s officials. Nevertheless, you'd far better stay on the safe side and take this condition into account.
Keeping that in mind, it’s time to show you some of my tested options for Amazon keyword research. Here is a brief overview of each one to be used during a more deep shopping search analysis. Feel free at least to try these ones. And of course, it’s only up to you to decide which one to take for your product listing optimization.
1. Keyword Eye - it's a nice tool to help you with Amazon keyword research. Keyword Eye is betting on its really broad database covering over one million different keyword suggestions backed with the average search volumes for you to clearly identify which of them can be potentially winning search terms, and what's probably worth eliminating from your main list of the target keywords and long-tail combinations.
2. Kparser - this online platform can quickly locate your primary set of must-winning keywords and shopping requests. The data is pulled together based on the live search statistics and the most recent shopping trends not only on Amazon and eBay, but from the original search via Google and Bing. The only bad thing about Kparser is that unfortunately this online software platform is offered under a paid access available the standing basis solely.
3. Keyword Kiwi - is another good Amazon keyword research tool, which is especially benefitting for getting a deeper understanding of your customers' intents. Use its broad database formed with comprehensive data on your target audience, its main preferences, and general buying sentiments - gathered directly from Amazon itself, as well as Google shopping trends, and YouTube profiles.
4. Asin Key - is the last keyword research platform I'd like to show you for today. Among its strongest sides, this online service toolkit has a wide range of individually customized tariff options offered for a line of different tools. Explore keyword research opportunities with the following in-built frameworks: Amazon Product Listing SEO tool, advanced Keyword Tracker, and its strong Keyword Suggestion suit. Note, however, that Asin Key Amazon keyword research platform will serve you well only if you already have at least the basic understanding of SEO and the main principles of ecommerce search ranking algorithm.
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