Yes, I can help you get everything in place with SEO at off-page level using work list that covers the very basics of “external” optimization for search, backed with three actionable techniques that you can use straight away. But before anything else, let’s face it – off-page area of the Search Engine Optimization is pulling together arguably the most effective ways of elevating your ranking in Google’s SERPs. That’s why all organic actions taken directly outside your own website or blog (like link building itself, social networking, article submission, blog/forum marketing, etc.) should be handled with specific care. That being said, below comes a simple guide to “external” SEO, backed with off-page work list for beginners for you to get started. So, let’s delve.
“External” SEO: Off-Page Optimization Work List for Beginners
Social Networking Websites
I’m going to be captain obvious now telling you that Social Networking (otherwise, Online Reputation management) is an important component of external optimization for search. Based on your website’s/blog’s main subject or industry sphere, choose the right place and get involved with some of the most popular world’s networking sites like Facebook, Google+, LinkedIn, Twitter, etc. All you need is to create a profile – and instantly get some link opportunities, as well as extended online network of contacts that can help you with online promotion and will effectively build up your online brand name among potential clients/buyers or readers you’re addressing.
Running Supportive Blog
It may seem a no-brainer, but the effectiveness of running dedicated blog pages to support the main business website is for some reason too often underestimated by many novice entrepreneurs and commercial site owners. The thing that when you’re delivering another content update or just publish a fresh article/post over there, the search engines will crawl you more frequently. Ultimately, that helps you rank higher in Google’s SERPs – both with your main website, and marketing blog. Among the others, I recommend considering the commonest ways of creating specific blog content for off-page SEO, such as Infographics, “how-to” tutorials, viral videos, influencer post, guest blog articles, etc.
Search Engine/Directory Submission
Given that it will eventually take time for the major search engines (like Google itself, as well as Yahoo, Baidu, Bing, etc.) to find and crawl/index your web pages, you can take proactive action to speed things up. Just submit your website to the major engines – and you’re done. As for directory submissions (even despite the fact that for some reason it’s believed by many webmasters to be “dead”), most of related efforts will still perform quite well, namely when it comes to increasing the likelihood of online users being shown your pages in Google’s organic SERPs.
All you need is to choose the right directories and specify a maximum correct and consistent business/topical category for submission. While they all can give you only gradual progress, as well as a bit delayed measurable ranking progress, I recommend delving deeper into the subject of niche directories, as spending your time & effort for submitting the website over there will definitely pay off.