Are keyword research tools for Amazon sellers really that necessary for my own product listing?

In fact, every ecommerce or drop-shipping business platform (like Amazon itself, as well as eBay, Alibaba store, Walmart, etc.) are actually much like the original search engines by nature. It means that a proper content optimization strategy is an indispensable part of every retail trading success over there. That way, precisely targeted and in-depth keyword research is exactly what draws the line between a really yielding online project and the absolute business failure. And it means that using high-quality keyword research tools designed for Amazon sellers becomes a dire necessity – needed just to survive under that truly cutthroat level of market competition over there – rather than any sort of luxury as you may think. So, below I’m going to show you a couple of pretty good keyword tools for Amazon sellers. 

They all are use-proven and reliable online helpers I tested for my own product listing on that crowded marketplace – feel free at least to have a try with the following:

Google Keyword Planner

No wonder, this good old keyword research and ads management service is a powerful optimization toolkit conventionally used by the lion’s share of the expert SEOs. Of course, Google Keyword Planner isn’t among those specifically tailored tools for Amazon sellers. Nevertheless, when it comes to the keyword research and understanding the main product search trends – the Keyword Planner tool is exactly what can give you a nice starting point to start with, in line with showing you a big picture of all potentially winning and profitable keywords. Ideally, if optimized the right way, they should become your main target keywords to drive organic search traffic to your Amazon product listings, and hence determining your overall revenue-generating business opportunities.

Seller Prime

When it comes to identifying the most profitable keywords and must-winning long-tail product search combinations, Seller Prime is certainly found among the best tools for Amazon sellers. Everything is quite simple here. And all you need is just to enter any product name or the individual Amazon ASIN number – and you’re done, having a list of valuable keyword suggestions prepared for you nearly in no time. 

AMZ Insight

It’s another good option for your keyword research and listing optimization on Amazon. AMZ Insight is the whole set of tools designed for Amazon sellers, to be more precise. That’s why this would-be “toolkit” can help you not only with competitive insight and long-tail keyword suggestions, but with locating top trending search queries, evaluating their average search volumes, measuring the number of related products which have been already indexed for a certain keyword, estimating the current level of keyword competition, CPC ads and even more.