What style of keywords is appropriate on Amazon marketplace?

Experienced online merchants know that forgetting a specific style of Amazon keywords on the initial stage of your business development can hurt all further optimization efforts. This big omission can lead to money lose and can cost you your brand reputation. If you forget any search terms in your Amazon product listing, then your potential clients won’t find it on Amazon search results page. That is why it is essential to find relevant to your business search terms and strategically incorporate them into your listing. 

In this article, we will discuss some exact keywords research methods that will help you to find the right style Amazon keywords and improve your listing visibility on Amazon retailing platform. 

But let us first discuss what Amazon keyword research is and why do we need it for our business development.

Amazon keyword research: definition and value

Keyword research plays a significant role in Amazon search optimization as it helps to connect shoppers and merchants. It entails searching for all relevant search terms for a particular item. 

Targeted search terms are those that your potential customers use to find your product on Amazon search. It can be not only general short keywords but also long-tail phrases that are used for more precise queries. 

A correctly done keyword research can significantly boost your Amazon sales. The items will only be shown in Amazon’s search results if those products contain all relevant search terms that a potential customer typed into a search query. If you have missed at least one search term, then your product does not stand a chance of appearing in the search results for this missing word. In other words, at least one omission at the initial stage of your business development can cost you your leads. 

So, the primary goal of Amazon keyword research is to make a list of the most targeted search terms that are relevant to a particular product. Relevant search terms raise the chances that more customers will see your Amazon stuff and purchase it. 

Proven methods to find the right style of keywords on Amazon

First of all, I would like to mention that you need to be systematic conducting your keyword research. It will help you to make everything correctly without missing any relevant search term. 

According to their role in listing optimization, all Amazon keywords can be divided into two basic styles - primary and secondary. 

Primary keywords are those that describe the core product. The serves as the product identification, telling about its size, color, brand and other fundamental characteristics. These search terms are high-volume and very competitive. It is not complicated to find search terms. You can do it even without any third-party keyword research tools. Everything you need is to insert the first several letters of your targeted word in Amazon search box, and you will obtain a list of relevant suggestions that shoppers are searching for. 

Secondary keywords are more precise search terms that are used by users to find an exact item of a group of items on Amazon. They can be distributed into several categories according to the product type and market niche. Some of these words can be used to find the primary search terms for your Amazon listing optimization. It applies to words that concern a particular target group or type of person, appearance or material. 

If you want to make your products visible on Amazon, you need to identify both of these Amazon keyword styles and find their relevant combinations. And finally, you need strategically incorporate these words into your listing.

Fortunately, numerous professional tools will help you to come up with a list of relevant and high-volume search terms for your Amazon business. Moreover, I am going to share with you some optimization secrets that will help you to rank first in Amazon search results page. So, let us have a closer look at the proven techniques and tools for a winning Amazon keyword research campaign. 

Keyword research techniques for Amazon listing optimization 

Keyword research based on your own user experience

The most resultative and straightforward way to conduct a winning keyword research is to put yourself in your customers’ shoes. Think about what kind of questions your potential customers may have searching your products and try to provide them with correct responses to their questions. 

To check the relevance of your assumptions, you may click around Facebook or Instagram groups to see what users are talking about concerning your product. Here you can find different keyword variations, acronyms, and abbreviations. SO, this data will help you to enrich your keyword list and target more potential customers. 

Spy on your TOP niche competitors

Competitor product descriptions can give you more relevant information than you can imagine. You should look through the title and product description to find the related keywords that you haven’t thought of, but your competitors have. Competitor product descriptions can provide you with some search terms you have forgotten that are synonymous. 

One more trick I suppose very similar to spying method is looking for Amazon suggested items. As a rule, shoppers are buying necessary primary products together with additional related items. For instance, if you purchase a personal computer on Amazon, you will also need a mouse, pad, screen cleaner, and other items for comfort use. So, it is reasonable to include related search terms in a couple discreet areas of your listing. However, you need to remember that you can do it only when you have some extra space for these keywords. 

Professional keyword research tools

Those merchants who have several product lines and sell them on different marketplaces, know how it is convenient to use some third-party research tools. Professional keyword research tools will help you to save your money and concentrate on the main business points. Moreover, using them, you will be provided with the most accurate research data based on thorough investigation and research. 

Most of the tools can help you even in the initial stage of your listing optimization, automating your brainstorm process. You will need to enter at least one targeted search term, and software will provide you with numerous suggestions. After that you will need to narrow down the list, leaving only the most relevant high-volume terms. 

As a result of your thorough research, you should have a list of keywords that covers all relevant queries from customers. You should obtain high-volume search phrases that coincide with popular user queries and a list of secondary long-tail search terms that should be included in the number of achievable customers overall. 

Among the professional Amazon keyword research tools I can recommend the following ones:

• Semalt Amazon SEO tool  

It helps to attract converted search traffic from Google and boost your business revenue. Moreover, using this tool, you will provide with a list of targeted search terms based on your niche research and your potential customer preferences. The best part of it is that they offer 24/7 customer support and send the reports on the work they have done. 

• Sonar

Sonal is a free Amazon keyword research tool from Sellers. It helps to generate keyword suggestions and show metrics for each selected search term (keyword coverage, search volume, TOP pages, and other parameters). All keyword suggestions in Sonar are based on real search queries of Amazon users. This tool can detect which products Amazon shoppers are searching most frequently. So, it will help you to find the right niche and pick up the profitable items. 

• Keywordtool.io

It is a perfect software for generating new keyword ideas. It works similar to Sonar tool. At the first stage, you need to insert one targeted search term into the system to get a list of relevant suggestions; you can rely on. Here you can get keyword searches specifically for Amazon as well as for Bing, YouTube, and other popular search engines. 

They use Amazon’s Autocomplete to provide you with any related search terms that you should consider in your product listing. So, using this tool, you can get not only general search phrases but also additional long-tail keywords.  

• Jungle Scout

Jungle Scout is a unique Amazon keyword research tool that provides merchants with such significant metrics as keyword search volume and conversion rate. Using this tool you can check with search terms generate the most sales. Here you can scan an average sale and price of each of the selected search terms. Moreover, you can check in what product categories these keywords are most frequently found, and check their level of competition. So, if you have not yet sourced your product, Jungle Scout can help you to identify the specific type of items that may have the most potential. 

Final thoughts

To conclude I would like to mention that as a result of thorough keyword research, you will get a list of the most targeted search terms that meet your potential customer queries. This list should include all styles of Amazon keywords to raise your chances to win more leads and sales. The obtained list of search terms can be further used for keyword optimization and ranking optimization. Relevant keywords will help you to make your products commonly found, clicked, and purchased.