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Do Social Signals Improve SEO?

Content creators and online marketers are constantly on the lookout for new ways to drive their SEO rank to the first pages of search engines. The interesting thing is that even when they reach to Google top 10, they still need to generate fresh and valuable content on a regular basis to maintain their position.

However, it’s crucial for website owners to understand that producing great content is not enough. Good content requires proactive promotion. It is important to promote your content to other people in order to maximize the social reach.

social signals seo

Let’s face it: when we write and publish our articles, blog posts, eBooks, useful white papers or infographics, the best way to get them in front of our target audience is through social media.

As the saying goes, sharing is caring. It’s hard to deny that social signals, as well as social media, significantly impact SEO. Semalt experts fully agree with the statement made by the inbound marketing guru Jay Baer, who once said that that content is a fire, and social media is gasoline.

How Can I Help Social Signals Increase MY SEO Ranking?

1. Simplify the Process of Content Sharing

The first thing you should do to drive more traffic to your site is to make it convenient for users to share your content through social media. If it’s possible, don’t leave the visitors to copy and paste your URL into their Facebook posts. Most readers have neither the time nor the patience to do that. As a result, you’ll lose the opportunity to promote your content due to bad user experience.

Keep in mind, when you care about your visitors and make it easy for them to share your content, they are more likely to share your posts with their social communities, generating more referral traffic to your site.

 2. Diversify Your Backlinks

Backlinks are incoming links from other resources to your web page. Almost all search engines, including Google, Yahoo, and Bing consider both the quantity and quality of these backlinks when ranking a page. Simply put, a page that includes many high-quality backlinks tends to get higher search ranking. What’s more, if readers are clicking through to your site from trusted websites, search engines will follow the link, index the content, and rank your content accordingly.

3. Optimize Your Site for Mobile Sharing

In 2017, the mix of mobile, social, and local marketing influences SEO as never before. These days, the majority of people search on cell phones than laptops. They prefer to research and buy on the go. Search engines appreciate mobile-optimized resources with a higher ranking. Make sure that the mobile version of your website offers visitors an easy way to share your content.


Those site owners who have multiple locations and local landing pages for their content, need to think about how to optimize the click-throughs and social signals on their website. It is important because the above are the key aspects that impact local search ranking.

The last but not the least thing to consider is social proof that adds authority to your articles, blog posts, and YouTube videos by showing that they are valuable and trustworthy. The term social proof refers to your content like reviews, comments, and quotes from subject matter specialists. Social proof works as follows: if a person sees that hundreds of people are sharing your content, they will be disposed towards checking it out and sharing it as well.

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