A homepage is the most powerful and significant part of your site. It serves as the preview for your site content and enables users to understand whether they need to stay on your website or not. A well-optimized homepage can raise your site conversion rate and improve your ranking positions. Without no doubt, an SEO-friendly homepage can reduce a bounce rate and enhance user experience with your site.
With that being said, your homepage is the most significant part of your site which gives off the first impression of your business. It is the most visited page on your site which gives users an understanding of your business reputation. As your homepage carries the biggest value for your site, you should devote your attention to writing a quality content to it. In this article, you will find some tips on how to create and optimize your site’s homepage content to attract more converted visitors and improve site rankings.
Homepage SEO best practices
Create a precise and attractive headline
A short and straightforward headline is the perfect way to enable users to understand your business better. Your headline should be bolded and precise to give users a notion about your site content. Users who browse the net to find some relevant products or information do not know anything about your business. Initially, they glance at your site to check whether it can assist them with their search or not. You have only a couple of seconds to capture their interest, and the best way to do so is to make your homepage user-friendly and implement a call-to-action strategy. You need to create a short and attractive statement which should convey the most valuable information about your business. Your headline should invite your site visitors to go deeper into your site pages for more details.
The normal amount of content on the homepage is 400-500 words. You should not overload your homepage with content as you need to catch user attention instead of giving them something to read. If your content is more than 500 words, users will be more likely to close your site at once rising your site bounce rate and lowering your rankings. Your content should be informative, engaging and relevant to your business. It is advisable to reach a homepage content by long-tail keywords to let search bots index it easily and quickly. All information on your main page should be valuable to your potential customers, telling them how they can benefit from using your products or services. Make sure your keywords flow in the content naturally. Do not stuff your homepage with keywords as it will make it not understandable and may hurt your site rankings.
Quality and attractive images say a lot about your business without words. Your images on the homepage can describe a few aspects of your brand right away. That is why they need to be lively designed, attractive and bright. If you retail clothes or food, you may hire a professional photographer who will make you a professional portfolio of your wares and staff.