Every online merchant wants to improve website ranking and get a high CTR. However, it is not an easy task to SEO your site as Google uses more than 200 ranking factors. To succeed in this sphere, you need a professional assistance and a good SEO program. In this guide, we will talk about some essential SEO strategies you need to include into your SEO program to get to the TOP of the search engines.
A good SEO program components
To attract concerned customers, you need to have your subject-matter expert. It is an authoritative person who can influence users’ opinion and convince them to add your website to bookmarks. A marketing influencer should continuously create content to attract new visitors and make them share it through social networks. You should obviously include this technique into your online SEO program as it helps to improve brand recognition and raise user’s trust to your web source.
Content marketing strategy
A content marketing strategy is A MUST to make your site visible on Google SERP. You should give users a content data to link to. If you have a quality and unique content with relevant to your niche key phrases, then your site receives more chances to rank in Google TOP. It results in high domain authority and conversion. Moreover, continuous content updates show search engines that your site is alive and highly demanded.
You should build a strong link building campaign to get to the TOP Google positions. There are some ways to get users to link to your site. For instance, you may write industry interviews, great publications, and guides. Moreover, you need to create a public for your website to engage users to interact with you and share your content. Links from authoritative sites will make a significant impact on your site authority. That is why I advise you to write advertising articles for popular online media sources like Entrepreneur, Forbes or Wall Street Journal.
Currently, mobile responsiveness is a significant Google ranking factor. It means that if you do not have a mobile version of your site, you lose rankings and potential clients. Check your mobile friendliness by using Google Test.