Yes, they are some particular difficulties always looming over big business, while the modern digital agencies and even well-developed IT companies can appear particularly vulnerable when they occur. Considering the most severe disasters within SEO organization of large scale should prevent them from rooting at all cost. Here only solid company awareness of the most common adverse outcomes can help to avoid the disaster. That’s why the search team must be proactive and create a strategy for preventing at least the most critical challenges related to the field of the search engine optimization.
So, what are the principal occurrences within SEO organization of larger capacity is tending to revolve around? According to the industry experts, the core of the problem is always found within one of the following components related to SEO within organization structure, such as Cross-functional misalignment; Insufficient priority focus. Sometimes the occurrence is resulting from the lack of far-reaching insight and support for improvements. It might as well be driven by the time gap between bring-to-action and training processes.
Cross-functional misalignment can happen when SEO works are not entirely integrated within one functional field of a large organization. In real life, namely IT and Marketing departments are the most common places where you can see the expert teams doing SEO for organization or a full-stack agency. Taking that the full SEO performance is usually driven at least by the website maintenance, product marketing, and more precise technical decisions, there is always an inherent challenge in SEO organization of large scale meets between the cross-functional routing and its general strategy. Putting it in plain English, the search optimization teams must be acting like the most flexible parties, who are always willing and ready to make use of their best techniques even for everyday operating. The key point should be found in keeping the right balance between time and priorities, hence always facing the urgent necessity without putting off any points of the global strategy.
Insufficient priority focus can be tackled with developing a good working habit, where top-priorities of every project will be based on the actual data on results, driven by proactive training and mutual communication. To keep the right priority focus, I recommend filtering all the projects considering their prospective impact on the core components of Search Engine Optimization (website architecture, linking on both internal and external levels, content creation or improvement). In fact, you must always bring a quick fix on short notice that some of your resources are misaligned. And it’s recommended by the experts to maintain a strong cooperation and persistent workflow optimization in Social Media, Paid, and Organic strategies.
In practice, I suggest a use-proven method of pooling the team knowledge to run a full list of promising projects and take priority voting (quarterly), including regular briefings for current works of the primary importance (twice a month), and even more frequent check-ins (twice a week). That way, our team managed to build a very active and aligned relationship, keeping the right balance between the key metrics, and timely response to the urgent necessity, as well as focus on top priorities, and good cooperation on global targets.