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What is an average SEO formula for an online shop?

Sep 22, 2017

If you would like to rank higher than your competitors, search engine optimization is a MUST. Without SEO, your online store will be lost among your niche competitors, and subsequently, you will lose your sales. To get to the TOP SERP position, you need to engage your customers with a quality content and make your site user-friendly. If you are ambitious about sales growth, you need to improve your online shop SEO to receive a constant flow of customers and double your revenue. Whether you are just developing your e-commerce site or improving the existing one, our ultimate guide will help you to step up your SEO game.

seo online shop

The ultimate guide to online shop SEO

There are three key factors of the winning optimization campaign - relevance, usability, and authority. To target quality and organic traffic to your site, you need to keep a focus on these factors and optimize your site according to search engine standards. Make sure you optimize your site not only for search crawlers but first of all for users.

Quality content management system

There are a lot of different content management systems exist. However, not all of them are easy-to-use and SEO-friendly. I advise you to build your site on WordPress or Shopify CMS systems as they provide useful extensions for webmasters and SEO experts. Make sure your website back-end is well-optimized as Google bots usually index site HTML code. SEO-friendly CMS include special extensions that enable website owners to make some SEO amendments automatically.

Keywords research

Relevant key phrases are essential for website online presence as they serve as the website quality indicators for search bots. You need to conduct a sophisticated keywords research to gain search engine’s trust. Such free online tools as Semalt Auto SEO or Keywords Planner will help you to suggest high-value keywords. I advise you to select less competitive keywords to improve your ranking positions and outdistance your competitors. Include relevant keywords in headings and titles to target them for great SEO results.

Unique content crafting

A single, engaging content is a MUST for the winning online shop SEO campaign. It is a useful optimization technique for driving sales. Google prefer well crafted and up-to-date content with titles, bullets and separate paragraphs. Make sure you include relevant keywords into your content to enable search engines to parse your site well. However, do not stuff your content with keywords to avoid Google penalties.

ecommerce seo

Customer support

Make sure you provide your clients with the best user’s experience ever. It will help you to reduce bounce rate and improve conversion. Moreover, search engines check user’s experience to decide about your website authority and relevance. I advise you to implement intuitive navigation and attractive website design to improve user’s experience with your site. If you would like to speed up your customer's purchase procedure, you need to provide simple ordering process and improve site navigation. Moreover, use different helpful features such as help boxes, customer support section, pop-ups, and instructions.

Nik Chaykovskiy

Thank you all for joining the discussion! In this article, I will be sharing some valuable insights on conducting a winning e-commerce optimization campaign.

Tom Smith

Great article, Nik! E-commerce optimization is crucial for online shops to succeed in today's competitive market.

Mary Johnson

@Nik Chaykovskiy, I found your article very informative. Can you provide some tips on keyword research for e-commerce websites?

Nik Chaykovskiy

@Mary Johnson, certainly! When it comes to keyword research for e-commerce, focus on long-tail keywords and consider the search intent of your target audience.

Mike Thompson

Hey, Nik! I enjoyed reading your article. What are your thoughts on the importance of user experience in e-commerce optimization?

Nik Chaykovskiy

@Mike Thompson, user experience is key to the success of any e-commerce website. It impacts conversion rates, customer satisfaction, and overall performance.

Laura Lee

This is an excellent article, Nik! Can you explain the role of social media in e-commerce optimization?

Nik Chaykovskiy

@Laura Lee, social media plays a crucial role in driving traffic and increasing brand awareness for e-commerce businesses. It can also help in building customer engagement and loyalty.

Mark Davis

I have a question, Nik. How important is mobile optimization for e-commerce websites?

Nik Chaykovskiy

@Mark Davis, mobile optimization is extremely important for e-commerce websites. With the increasing use of smartphones, a mobile-friendly experience is essential to reach and engage with a wider audience.

Emily White

Thanks for sharing your insights, Nik! I would like to know more about the role of content marketing in e-commerce optimization.

Nik Chaykovskiy

@Emily White, content marketing is integral to e-commerce optimization. It helps in attracting and educating potential customers, enhancing SEO, and driving organic traffic.

David Brown

Hi Nik! What are your thoughts on the importance of website speed in e-commerce optimization?

Nik Chaykovskiy

@David Brown, website speed is crucial for e-commerce optimization. A slow website not only affects user experience but also leads to higher bounce rates and lost sales.

Alexandra Wilson

Great article, Nik! Your insights on e-commerce optimization are valuable. Thank you for sharing.

Nik Chaykovskiy

@Alexandra Wilson, thank you for your kind words! I'm glad you found the insights valuable.

Tom Smith

Nik, do you have any advice on optimizing product descriptions for e-commerce websites?

Nik Chaykovskiy

@Tom Smith, optimizing product descriptions is essential. Use unique and compelling descriptions that highlight the benefits and features of your products, while incorporating relevant keywords.

Mary Johnson

Thank you for the tips, Nik! I appreciate your guidance in e-commerce optimization strategies.

Mike Thompson

@Nik Chaykovskiy, your article has been really insightful. I've learned a lot about e-commerce optimization today.

Nik Chaykovskiy

@Mike Thompson, I'm glad you found the article insightful! If you have any more questions or topics you'd like me to discuss, feel free to ask.

Laura Lee

Nik, could you share some best practices for e-commerce website design and layout optimization?

Nik Chaykovskiy

@Laura Lee, certainly! A clean and user-friendly design with intuitive navigation is crucial for e-commerce website optimization. Focus on mobile responsiveness, clear CTAs, and effective product categorization.

Mark Davis

Thanks for answering my question, Nik! Mobile optimization is definitely something I'll prioritize for my e-commerce site.

Emily White

@Nik Chaykovskiy, I appreciate your insights on content marketing for e-commerce. It's an area I need to work on to improve my website's performance.

David Brown

I absolutely agree, Nik! Website speed can make or break an e-commerce business. It's crucial to keep it optimized.

Alexandra Wilson

You're welcome, Nik! Your expertise in e-commerce optimization is truly admirable.

Tom Smith

@Nik Chaykovskiy, your tips on product descriptions are spot on! Engaging descriptions can make a significant difference in driving sales.

Mary Johnson

Thank you once again, Nik! Your guidance is invaluable for e-commerce success.

Mike Thompson

I appreciate your willingness to answer questions, Nik. I'll definitely reach out if I have more doubts about e-commerce optimization.

Nik Chaykovskiy

You're welcome, Mike! Feel free to reach out anytime. I'm here to help.

Laura Lee

@Nik Chaykovskiy, what are your thoughts on the use of videos in e-commerce optimization?

Nik Chaykovskiy

@Laura Lee, videos can significantly enhance e-commerce optimization. They can improve product visualization, provide demonstrations, and engage customers in a more interactive way.

Mark Davis

Nik, thanks for your insights on mobile optimization. I'll make sure my website is mobile-friendly.

Emily White

Nik, your article has inspired me to focus more on content marketing as part of my e-commerce strategy. Thank you!

David Brown

Absolutely, Nik! Slow websites are frustrating and drive customers away. Speed optimization should be a priority.

Alexandra Wilson

@Nik Chaykovskiy, your expertise in e-commerce optimization is highly commendable. Thank you for sharing your knowledge.

Mary Johnson

@Nik Chaykovskiy, how can e-commerce businesses effectively utilize social media platforms for marketing purposes?

Nik Chaykovskiy

@Mary Johnson, to effectively utilize social media, create a consistent posting schedule, engage with your audience, use compelling visuals, and incorporate social sharing buttons on your website.

Nik Chaykovskiy

@Mary Johnson, you can also run targeted social media ads, collaborate with influencers, and participate in industry-related conversations to increase your brand's visibility.

Nik Chaykovskiy

@Mary Johnson, remember to analyze your social media efforts regularly to understand what's working and make necessary adjustments to your strategy.

Tom Smith

Nik, your article has given me a much-needed SEO boost for my e-commerce site. Thank you so much!

Laura Lee

Thank you, Nik, for shedding light on the significance of user experience in e-commerce optimization. I'll ensure my website provides a seamless experience to my customers.

Mark Davis

@Nik Chaykovskiy, your insights on mobile optimization have convinced me to invest more resources in improving my website's mobile responsiveness.

Emily White

Nik, can you recommend any tools for content marketing research and analysis in the e-commerce industry?

Nik Chaykovskiy

@Emily White, there are various tools available for content marketing research and analysis. Some popular ones in the e-commerce industry include SEMrush, BuzzSumo, and Google Analytics.

Nik Chaykovskiy

@Emily White, these tools can help you identify trending topics, track the performance of your content, analyze competitor strategies, and measure the impact of your content marketing efforts.

David Brown

Thank you, Nik, for highlighting the importance of website speed for e-commerce success. I'll optimize my website's speed accordingly.

Alexandra Wilson

Nik, your expertise in e-commerce optimization is truly impressive. Keep up the great work!

Mike Thompson

I completely agree, Nik! User experience is a crucial factor in the success of an e-commerce website.

Tom Smith

Nik, your advice on product descriptions will surely help me improve the sales potential of my e-commerce site.

Mary Johnson

@Nik Chaykovskiy, thank you for the valuable insights on social media marketing for e-commerce businesses. I'll implement these strategies for my brand.

Emily White

Nik, can you recommend any content marketing techniques specifically for e-commerce blogs?

Nik Chaykovskiy

@Emily White, some effective content marketing techniques for e-commerce blogs include creating product review articles, showcasing customer testimonials, publishing gift guides, and sharing industry news and trends.

David Brown

Nik, I appreciate your emphasis on website speed. I'll make sure to optimize it for better customer experience.

Alexandra Wilson

Nik, your article has given me a new perspective on e-commerce optimization. I'll implement these strategies on my website.

Tom Smith

Nik, your insights have been immensely helpful for my e-commerce business. Thank you for sharing your expertise.

Mark Davis

Thank you, Nik, for the advice on mobile optimization. I'll work on making my website more user-friendly on mobile devices.

Emily White

@Nik Chaykovskiy, I appreciate your recommendations. I'll explore those tools for better content marketing in the e-commerce industry.

Mary Johnson

Nik, thanks for the tips on social media marketing. I'll implement them to grow my brand's presence.

Mike Thompson

I'm grateful for your insights, Nik! Your article has given me a clearer understanding of e-commerce optimization.

Laura Lee

Nik, your expertise in e-commerce optimization is truly commendable. Thank you for sharing your valuable knowledge.

Tom Smith

Thanks, Nik, for your guidance on product descriptions. I'll put more effort into creating engaging and persuasive descriptions.

Nik Chaykovskiy

I'm glad that my article has been helpful to all of you. Don't hesitate to reach out if you have any more questions or need further assistance.

Emily White

Nik, the role of content marketing in e-commerce optimization is now much clearer to me. Thank you for your detailed explanation.

David Brown

Thank you, Nik, for emphasizing the importance of website speed. It's something I'll focus on improving.

Alexandra Wilson

Nik, your expertise in e-commerce optimization is truly remarkable. I've learned a lot from your article.

Mike Thompson

@Nik Chaykovskiy, thank you for sharing your insights on user experience in e-commerce optimization. It's definitely an area I need to prioritize.

Tom Smith

Nik, your advice on optimizing product descriptions will help me provide better information to my customers.

Mary Johnson

Nik, thank you for being so responsive and answering our questions. Your expertise is truly valuable for e-commerce success.

Laura Lee

@Nik Chaykovskiy, I agree with you. Videos can make the shopping experience more interactive and engaging, particularly for products that need visual demonstrations.

Mark Davis

Nik, your insights on mobile optimization have convinced me to invest in a mobile-friendly website as soon as possible.

Emily White

Thank you once again, Nik! Your tips on content marketing for e-commerce are incredibly helpful.

David Brown

I completely agree, Nik! Slow websites can be a major turnoff for customers.

Alexandra Wilson

Nik, your passion for e-commerce optimization shines through in your article. Thank you for sharing your expertise.

Mike Thompson

Nik, I'll definitely implement your recommendations on user experience to improve my e-commerce website.

Tom Smith

@Nik Chaykovskiy, your knowledge in e-commerce optimization is outstanding. Thank you for sharing your insights.

Mary Johnson

Nik, I appreciate your recommendations on social media marketing for e-commerce businesses. I'll add them to my strategy.

Emily White

Your article has inspired me to invest more in content marketing, Nik. Thank you for sharing your expertise.

David Brown

Nik, thanks for emphasizing the importance of website speed. It's one aspect I need to improve on my website.

Alexandra Wilson

Nik, your expertise in e-commerce optimization is truly commendable. Thank you for sharing your valuable knowledge.

Tom Smith

Thanks, Nik, for your guidance on product descriptions. I'll put more effort into creating engaging and persuasive descriptions.

Nik Chaykovskiy

I'm glad that my article has been helpful to all of you. Don't hesitate to reach out if you have any more questions or need further assistance.

Emily White

Nik, the role of content marketing in e-commerce optimization is now much clearer to me. Thank you for your detailed explanation.

David Brown

Thank you, Nik, for emphasizing the importance of website speed. It's something I'll focus on improving.

Alexandra Wilson

Nik, your expertise in e-commerce optimization is truly remarkable. I've learned a lot from your article.

Mike Thompson

@Nik Chaykovskiy, thank you for sharing your insights on user experience in e-commerce optimization. It's definitely an area I need to prioritize.

Tom Smith

Nik, your advice on optimizing product descriptions will help me provide better information to my customers.

Mary Johnson

Nik, thank you for being so responsive and answering our questions. Your expertise is truly valuable for e-commerce success.

Laura Lee

@Nik Chaykovskiy, I agree with you. Videos can make the shopping experience more interactive and engaging, particularly for products that need visual demonstrations.

Mark Davis

Nik, your insights on mobile optimization have convinced me to invest in a mobile-friendly website as soon as possible.

Emily White

Thank you once again, Nik! Your tips on content marketing for e-commerce are incredibly helpful.

David Brown

I completely agree, Nik! Slow websites can be a major turnoff for customers.

Alexandra Wilson

Nik, your passion for e-commerce optimization shines through in your article. Thank you for sharing your expertise.

Mike Thompson

Nik, I'll definitely implement your recommendations on user experience to improve my e-commerce website.

Tom Smith

@Nik Chaykovskiy, your knowledge in e-commerce optimization is outstanding. Thank you for sharing your insights.

Mary Johnson

Nik, I appreciate your recommendations on social media marketing for e-commerce businesses. I'll add them to my strategy.

Emily White

Your article has inspired me to invest more in content marketing, Nik. Thank you for sharing your expertise.

David Brown

Nik, thanks for emphasizing the importance of website speed. It's one aspect I need to improve on my website.

Alexandra Wilson

Nik, your expertise in e-commerce optimization is truly commendable. Thank you for sharing your valuable knowledge.

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