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What are the best practices for building SEO-friendly URLs?

An SEO URL (uniform resource collector) is an address that points to a particular website. It specifies a web source location on the Internet. Moreover, it shows how that resource is retrieved leading to its protocol. URLs can be of several types - FTP, HTTP, HTTPS, etc. A standard SEO URL may be no longer than 2083 characters.

seo url

SEO-friendly URL work principal

A URL is a readable text that has been designed to IP addresses using computer systems to communicate with servers. It identifies a file structure of the particular website. An SEO-friendly URL consists of the protocol, domain name, and a path. The path determines which subfolder will be accessed.

The protocol indicates how a web browser retrieves information from a web source. There are two primary standards: "http's: //" (S for secure) and "http: //." Other common protocols include "FTP." It uses to handle file transfers which open the default email apps.

A Top Level Domain can be compared to website category. You must be familiar with .com, right? Well, there are other TLDs like .edu, .org, .give and so forth.

SEO-friendly URL as the best optimization practice

  • site preview

An SEO-friendly URL helps users find the relevant information and easily share it with others. It serves as a website preview and tells users what they should expect after clicking on a web source.

  • ranking factor

SEO-friendly URLs play a significant role in determining how a website is ranked by search engines. URL gives weight to a site's authority. In fact, SEO techniques involve using the primary keyword in a URL. However, you should not make your URL too long or incomprehensible.

  • links

A well-drafted URL can also serve as its anchor text when it is copied, then pasted as a link in blogs, forums and on social media.

seo friendly url

Some social media platforms such as Facebook may leave links unformatted. It implies that any incomprehensible URLs will look like unformatted texts. As a result, a website owner may lose traffic.

Currently, the Google’s best SEO practices for URLs structuring are the following:

  • keep URLs simple, relevant, accurate and compelling;
  • make them concise and definitive;
  • avoid spaces, underscores and other special characters;
  • avoid URL parameters.

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