Each webmaster should pay attention to the geolocation value when tracking website traffic. It is especially important for the business focused on a certain location or area. You don’t want to offer surfboards to Londoners, do you? It means this website will be mostly visited by people living in a specific region.
Monitoring of visitors geolocation helps to perform the essential tasks for quality search engine promotion:
- defining target audience
- selection of local resources for placing ads
- developing marketing campaigns