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Semalt bounce rate analysis

High bounce rate is not a key factor for defining webpage quality.  The website owners often go into a flat spin as they see the bounce rate over 50%. Let’s give the definition of the bounce rate and explain what effect it has upon your website positions on organic search.

According to SEO standards high bounce rate shows that there are some shortcomings on a website: poor-quality content, dead links, low loading speed etc. If you put it in a nutshell, the bounce rate is a percentage of users who visited only one website page. At first glance it may seem that the user opened a page but didn’t find it interesting. So he or she left the page and went to some other resource. According to statistics accounting regulations a time the user spent on a page should be also considered when estimating the bounce rate.

But Google Analytics works in some other way. The trouble is that Google Analytics system does not take into consideration time spent on a webpage during the last session. It happens due to the fact that you cannot know for sure whether the user simply closed the tab, entered other address to the URL bar or finished work with the browser. No matter how much time the user spent on a page, if they didn’t perform any activity there the real time on a website will be “0”. A lot of beginner webmasters fall into this trap.

Google Analytics has a lot of features and you will have to change them depending on a specific website. For example, if there is AJAX form on a page you need to specify this in the statistics monitoring settings. Otherwise, the users who filled in this form will still go to the bounce rate. Now we come to the conclusion that such algorithm is inappropriate for online stores and other e-commerce resources. 

How to define the bounce rate properly?

You cannot do this without professional web analytics tools. You need special algorithms of data tracking and analysis to obtain reliable information. For e-commerce resource the number of users is crucial, because they are potential clients that can bring profit to your business. Large corporations use analytics systems like Semalt to monitor their rankings.

Clients of Semalt Web Analytic Service can use the following options:

  • Semalt Google rankings analyzer
  • keywords suggestions
  • competitors analyzer
  • website analyzer
  • Semalt Report Center
  • private API key generator

While you can monitor positions without saving their history free of charge.

Can I use Semalt bounce rate analysis data for my website promotion?
Using Semalt Website Analyzer you can easily track the bounce rate. If the user is viewing a page over 10 seconds or performs any other activity (clicks on banners, fills in forms, make purchases etc.) it won’t be included to the bounce rate. Unlike Semalt Google Analytics requires through configurations. But Semalt is ready-to-use from the very beginning. Moreover, the client can any minute ask their personal manager for help. The website owner can use the obtained data for webpages optimization. If you are not satisfied with the current Alexa rank, bounce rate, general page view time, it’s high time to launch your SEO-campaign. Luckily, Semalt offers available package of services Auto SEO and Full SEO. Compare your website statistics in Semalt and Google Analytics. The bounce rate will be different. If both services show you high bounce rate, you should think about the reasons.
How to decrease the percentage of bounce rate?

Assume you have the value 70-90% in the Semalt bounce rate field. SEO helps to decrease it up to 10%. First you have to define why the users go not view your page longer than 10 seconds.

1. You use Google Analytics.

As you know, Google Analytics displays the bounce rate incorrectly.

  • Solution.

There are more accurate web analytics systems for business purposes. For example,

2. One-page website.

If your website consists of only one page and has no interesting content, the user is unlikely to stay here for long.

  • Solution.

Create categories and subsections, add unique and useful content. Post more uniquely designed images. Add online applications.

3. Slow loading time.

This factor considerably increases the bounce rate.

  • Solution.

Optimize your website structure, adjust pages for mobile gadgets. Do not overload pages with flash-elements and ad banners.












4. Unclear purpose/irrelevant content.

If the user does not understand what you offer, they will prefer your competitors. But you don’t have to impose your goods or services. It repels people.

  • Solution.

Think out the design and content on the landing page. Provide helpful information, write a problem/solution article, add an interesting video.

5. Dead links.

It interlinking does not work on a website, the user will leave the page.

  • Solution.

Check the internal and external links on all pages. If the page has been removed, you should configure the 301 redirect.

You can define problems that prevent your website from entering Google TOP results with the help of statistics analysis. SEO is capable of solving these problems for a short period of time. Once you are not satisfied with Google Analytics, you should apply Semalt SEO business strategies. Learn how to decrease the bounce rate right on the spot – visit

Am I right that GA data are doubtful? Then why a lot of webmasters still use this system?
They use because GA is free. And you have to pay for other services. AFAIK, businessman trend to use paid services or hire analysts. It is still cheaper that wasting money for advertising that will never bring you any benefit in the end.
Are you a SEO expert? I can see that my website positions are not that high. I don’t know how to fix them. And advertising is not always efficient, especially online ads.
To be honest, I am not a pro, I’m just using AutoSEO and it works.
You need to perform SEO-auditing and then develop your promotion campaign. Do you have a list of keywords for promotion?
Sure, but I don’t know how to use them properly. Add to texts? Or upload keyword lists?
Semalt has excellent SEOs – they will tell you. And they even can write proper content, if required.
Is it included to AutoSEO?

AutoSEO is a complex of external optimization methods. On-site optimization is included to the FullSEO package. If you are interested in these options, you can submit the order directly on our website.

Does SEO help me to decrease the bounce rate?
I believe it does. But if your website is good, its loading time is fast and if you add exciting content. However, you get stuck in this criterion. What is your website about?
Online toy store.
Then you’d better focus on your customers. Check the goods catalogue, maybe some buttons are broken or dead.
Thanks for the tips. I checks positions of my store in Semalt statistics. Now I see they are not that bad. But I need more well-written texts, the amount of content is not enough.
I suggest you to perform SEO-audition of your website. You can do this by yourself. And the Semalt system has a convenient tool, called Website Analyzer. It will show you all the soft points of your website and even gives you tips how to fix them.
Has anyone tried FullSEO? Are there any results?
Yes, the results are amazing. Sure miracles never happen and you cannot take your site to TOP for one week. But in several months your positions will grow high enough to reach the first search results page.
Great. That’s exactly what I need.
My advice: begin with optimization and then work with the content. Good luck)
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