How to make your products visible when somebody is searching for your Amazon targeted keywords?

According to the recent industry figures, 55% of all online products searches begin on Amazon. Amazon became even more popular searching platform than Google regarding products research. Last year, this world popular retailing platform surpassed $107 billion in total sales. It means that it gets over $12,000,000 in sales every hour on average. Don’t you think these numbers sound impressive? I believe this statics is quite convincing and encourage to develop business on Amazon. 

However, many online merchants worry that Amazon is going to cut into their profit margins and limit their business growth. These fears are not unreasonable, and it can be true depending on your business model. However, this risk worth taking. Amazon’s dominance provides numerous ecommerce pros that help merchants to make their fortune. Amazon makes it possible to leverage its advantages for your own business. Everything you need is to follow the rules of Amazon’s game. 

Tips to increase your visibility on Amazon search

• Get more reviews

Put yourself in a place of your customers. When you purchase from Amazon, what are you usually check first of all? Of course, the reviews of the recent customers. You need to make sure that other people are satisfied with the item you are going to purchase. In other words, the most customers need social proof to make their buying decision. 

So, you need to look for the opportunities to get more positive reviews for your recent customers. You can give away your products or provide customers with the discounts to receive fair and honest reviews. The reports that contain images and videos are considered to be the most valuable to your potential customers. You need to solicit for reviews efficiently and reward customers post-purchase for contributing. It is also reasonable to invest in listing optimization and customer services improvement to get more organic reviews. And finally, you need to understand Amazon’s pricing structure and adjust your pricing to it. For instance, you can provide your customers with the discounts and run daily deals to make them loyal to your brand. That marketing strategy together with great reviews and well-optimized listing can create a winning Amazon optimization strategy. 

Moreover, it might be powerful to get reviews on other platforms such as review sources, relevant blogs, and favorite social media channels. By promotion your reviews on these channels, you will get an omnipresent effect, significantly raising your brand awareness. 

• Optimize your product listing for Amazon SEO

Amazon search engine optimization plays a significant role in getting your product listing in front of your targeted audience. Amazon has a variety of ranking factors to determine which products to show to the individual user according to his preferences and search history. So, you need to analyze the primary Amazon’s SEO factors and create your listing according to them. 

Special attention should be paid to your product title. It should contain essential product characteristics and your targeted high-volume search terms. Then check whether you fill out all bullet points or not. They should also include your targeted search terms and shortly enumerate product’s essential features and characteristics. Your description needs to the full and keywords rich. Make sure you have listed all benefits of your product in the descriptive section.

Pay attention to the search terms your potential customers will use to find your products, and look at what keywords your market niche competitors are using. In most cases, it is reasonable to use long-tail search terms that users may use to find particular items. These search terms will give you more chances to raise your rank on SERP. 

While it is always significant to realize the value of optimizing for search rankings, the first impression should always stand first. That is why you need to invest your time and efforts in high-quality visuals to give a quality first impression. Make sure your listing contains quality images and video content. 

• Look for the opportunities to drive more sales from Amazon search

Do not limit your business opportunities, promoting your products only on Amazon. You need to think bigger. There are a lot of promotional opportunities on Amazon. You get your products featured in the press, use blog posting and cooperate with thought influencers in your niche. Moreover, you can have a strong presence on niche forums and blogs, social media groups, and other channels. 

The key to success on Amazon is a deep understanding of market where you sell. So, you should know how to position your brand correctly on Amazon search to stand out of the crowd. Make everything with a customer in mind, and you will see a result. Provide your customers with high-quality products and best customer support. By doing so, you will improve your sales history and attract more customers to your products. 

• Provide a competitive price on Amazon 

If you are an Amazon seller, you need to participate in pricing wars whether you like it or not. A competitive price is a significant ranking factor on Amazon that helps merchants to win a Buy Box. Most successful Amazon sellers use special repricing tools to monitor market prices and stay competitive. 

However, there are also other ways how you can stay on the TOP of Amazon e-commerce game. You can focus on your rating improvement by responding to all of the messages that matter. You need to possess yourself as a good seller and provide your customers with the reasons to choose you over your niche competitors. 

Moreover, you should always make your money on the buy. In such a way, driving additional sales will allow you to buy more and lower your sourcing cost ultimately. 

Be aware that late deliveries and stock-outs can negatively affect your brand reputation and lower your products rank on Amazon. That is why you need to focus on decreasing inventory errors like mis-ships, damaged packages, and out-of-stocks. It is essential to have your products always in stock because it serves as the determining factor for winning the Buy Box and high Amazon rank. If you can ship your stuff quickly and accurately,  Amazon will reward you with prime seller advantages. 

• Look for the partners and new opportunities on Amazon

There are numerous opportunities how to expand sales on Amazon. Make sure you use all of them to boost your overall business revenue. You can try partnering with other brands on Amazon to develop your brand power and obtain new business offerings.