A lot of Internet users look forward the holiday season when they can spend a lot of time with their loved ones and, of course, give and receive gifts. The most convenient way to buy gifts for all family members is to make purchases online. That is why a holiday season is the most profitable to online merchants as they can double their revenue. You need to get ready for this season by displaying a vacation website theme, providing some holiday discounts and offer the corresponding content. The main thing is to create a holiday atmosphere to integrate your goods into the to-buy list of your new customers. In this article, I will share some search engine strategies dedicated to boosting your organic traffic for the next holidays.
Holiday search engine strategies
Google My Business
Holidays are the best time to optimize your site for local search as people start looking for places to celebrate, gift shops and outstanding locations. That is why it is essential to create and optimize your Google My Business Account. Make sure you have relevant information on your business account and add some descriptive text to your business title that is related to your geographical location.
Titles and Descriptions
Optimized titles and descriptions are essential for high click-through rate and conversion. Make sure your titles are appealing and engage users to open your web pages. Optimized titles should contain some relevant keywords and fully convey the meaning of your website's content.
Website content optimization
I advise you to review your content before the holiday season to make sure all your keywords work for you. Correct all existing errors and improve unoptimized content. You may also consider your website rankings and pay more attention to those keywords that rank on the first and second page. These key phrases will get more clickable positions during the holiday period. That is why you may want to write more content using these words.
You should create a holiday spirit to get your customers in the right space. For instance, create a unique holiday design and provide your clients with content related to a season. Moreover, you may deliver your products in gift packaging and make some promotional events to entertain your customers and make them loyal.