Too often novice website owners are considering online business promotion, only when they already got some problems with the shrinking flow of new customers. They hope to fix the situation relying on the search engine optimization process, believing that when done right, it can make a nearly instant influence over Google to get their commercial website known all over the world and start receiving calls from real customers just in a little while.
Unfortunately, that’s not true. Let’s face the reality of the search optimization process - it needs much of time-consuming and labor-intensive efforts to be finally set on the right track. Doing so, you will be able to enjoy better results coming greater as long as you keep working hard on it. Never expect any quick results, as the search engine optimization process is a comprehensive subject driven by the myriads of different factors aimed at long-lasting progress.
The situation usually depends on the following:
On-site SEO. It naturally stands for the search engine optimization process for everything that’s on the website itself. It usually starts with the very basics of designing, redesigning, or taking care of mobile responsive structure, as more and more people are using their portable devices to browse across the Web. Due to this fact becoming a global trend, the leading search engines like Google will reward the websites with a convenient mobile-friendly interface with a better ranking from the very beginning.
Quality content. Every website needs a well-written content, rich with keywords, always up-to-date and relevant to the target market niche - all in one. Saturating your web pages with the masses of low-quality or duplicated content can seem acceptable for launching a new online project. Doing so, however, will inevitably ruin your website rankings in the SERPs, sooner or later. So, I recommend keeping your website away from any cheating and concentrating the efforts on top-quality content solely. On the other hand, even flawless pages need frequent checking and updating. I mean that having the outdated, and hence irrelevant content will do you nothing but dropping in the search results, and up to forgetting it forever with time.
Domain name. In fact, it’s still a disputable matter, and there are several considerations about the website’s domain name for the search engine optimization process. From one hand, having a domain rich with keywords will be a perfect start for nearly any online project. Though, from the other - there is no direct correlation here, as even great domain names that may cost you much money may rank terribly after all.
Violent competition. Never forget that your website is regularly affected by a sharp and competitive environment on the Internet. If you are still hesitating to get SEO for your website, or maybe later this year - every smarter competitor has already advanced significantly, continuously enjoying higher ranking and pulling away most of your potential customers. That’s why depending on your market niche and the target audience, putting your website’s search engine optimization process on the right track might take a definitely longer period, in line with the certainly higher investment needed to win the race. Just remember - in real life, nothing happens in a vacuum, every step you take affects your closest competitors and vice versa. So does the search engine optimization process.