In this article, we’ll talk about the most common SEO practices every business owner should avoid.
It’s All About Link Building
Increasing the number of links to user’s website is one of the most common practices professional SEO companies refer to when setting up an SEO campaign for a client. It’s important to remember that a reputable SEO firm will only strive to boost your site rankings via "white-hat" methods. For instance, writing a press release about your service and distributing it for publishing (with links included) on multiple well-reputed websites. Answering a forum post on a resource related to your industry with a link to a page on your site that is of actual value to the forum poster asking the question can also be considered as a ‘white-hat’ SEO technique. In both examples given, SEO methodology is carried out correctly and with care — it doesn’t create a false impression when search engines try to interpret your website. Simply put, when search engine optimization methods implemented correctly and don’t do any harm to your rankings, they can be considered as ‘white-hat’ SEO techniques.
What Should I Know About "Black-Hat" Link Building?
Along with reputable SEO companies that apply transparent and honest tactics for your website promotion, some agencies strive to increase the number of sites that link to your website via "black-hat" methods. Even though those sneaky methods may boost your search engine rankings more quickly than "white-hat" methods, there is a high chance that your website will be penalized as soon as Google becomes aware of their use.
The most popular “black-hat” SEO method is all about paying high-quality websites to link to your website. Participation in "link farms" is the second most popular “black-hat” method in which numerous unrelated sites link to each other.
In 2017, the following "black-hat" offerings are quite easy to spot: they offer guaranteed ranking positions in a short period, and usually are cheaper than reputable companies. Unfortunately, those businesses that have just created a website and have little knowledge of the industry can quickly fall prey to such promising offers.
How Not to Fall Into The "Black-Hat" SEO Trap
Nowadays, it’s easy to find companies and SEO experts that claim to be gurus at increasing search engine rankings. There is no denying that some of them are true experts in doing their job. However, most of the time those so-called professionals who promise quick results are not experts at optimizing your website rankings holistically. They are not interested in your long-term success.
Remember, using transparent techniques to rank is the best option. Even though getting an organic traffic in such a way can be heard, it’s the best thing you can do for your website promotion. Try to not fall into the trap of following the “black-hat” SEO techniques: if Google detects spam activity on your site, your resource is likely to be penalized.
When considering paying for an SEO service, always ask yourself: "Does it seem too good to be true?". If the firm promises to provide incredible results in a short period, and for low cost, then the firm almost certainly applies "black-hat" techniques.
Don’t make your search engine rankings suffer in the long run — hire those companies whose search engine optimization methods both: honest and transparent.