How to improve your product ranks on Amazon?

It is essential to have a high products rank on Amazon as it may guarantee you high and stable revenue. Improving your inventory rank gets you in front of your potential customers and increases the chances of expanding your sales. 

Amazon implements its unique ranking formula to place products in a particular order on Amazon search results page. This algorithm is known by the name A9. Like any the other search engines, Amazon continuously updates its ranking system to make the system better and eliminates all existed errors. That is why you should stay up to date with all last ranking updates and industry novelties to keep your products rank higher in the Amazon search results. 

In this article, we will discuss how to make your products visible on Amazon by using some useful and proven optimization and marketing techniques. 

Ways to improve products rank on Amazon

Make a list of potential keywords

To make sure your products are listed for the appropriate search terms, you need to research as many relevant search combinations as possible. If you want to target the most of your potential customers, you should use popular high-volume keywords. You can find these search terms researching Amazon marketplace or implementing third-party keyword research tools. You can also identify your targeted search terms in Seller Central Keyword’s Tab. Make sure you have some long-tail search terms at your disposal. These search terms will help you to meet the precise user queries.

Among the best keyword research tools I have personally tried, I can advise you to use the following ones:

• Semalt Auto SEO/ Semalt Amazon SEO

This tool will provide you with comprehensive keyword research showing you a search volume of each selected search term. It can provide you with both general search terms and long-tail phrases. 

• Sonar

Sonar is a free keyword research tool that will help you to discover all valuable search terms you will need to rank your products on Amazon. Everything you need is to enter your primary keyword, and the system will automatically deliver different keyword suggestions.

Work under your questions and answers section

Product listings that have a lot of responded questions rank higher on Amazon search results page. If you respond to all user questions, it will give a positive signal to Amazon showing that you're an active and concerned seller. If you have a well-crafted product description, you won’t get many questions from customers. However, you can leave off some pertinent details; you can seed by yourself. 

To generate more questions, you can ask your friends or regular customers to leave questions on your product page, and then write full answers on these questions, showing your new visitors that you are willing to solve customer products. The same things you can do with your product reviews that are not less significant for boosting your products rank on Amazon. 

Moreover, if you are new to Amazon marketplace, you can expand your sales by your own. You can buy your products by yourself or ask your friends or relatives to do this. It will help you to improve your Sales Rank and make your products more visible to your potential customers. Moreover, it will give you a chance to get a positive feedbacks. 

Provide your customers with the discounts

Most Amazon shoppers are seeking for the fantastic deals. As a rule, they can find at least one on Amazon and purchase it. A perfect way to attract more targeted and converted traffic to your listing is to provide your potential customers with items at a discount rate. Moreover, you can give them a discount on the second item or encourage with a small gift. The best part of it is that you can get a lot of organic reviews, and subsequently improve your rank position on SERP. 

Temporary discounts work best on Amazon as users are limited by the time and need to make their decisions quickly. So, you can provide them with lightning deals, best deals, “buy one get one” offers, and so on. 

Provide brilliant customer support services

Amazon is oriented on revenue maximization. That is why it cares about customer shopping experience. It takes every step to make customers happy to make them coming back for more. That is why you need to provide all shoppers with high-quality customer support services. You should send them emails with their order status and delivery time. Moreover, you need to ask them whether they left satisfied with the quality of your services, or have some complaints. If you receive negative feedback, make all possible to change customer mind and ask him to write another review. Negative customer feedbacks can affect your listing positioning on Amazon and pull your ranking down considerably. 

If you have some problems with the quality of the products you sell, your customers will most likely claim against the order. These fallouts, as well as troubles related to the shipment process, can cause negative feedbacks. To reduce the number of negative feedbacks and avoid ranking drops, you need to enhance your order defects and improve the quality of the products you retail (or change the supplier). 

Reduce bounce rate

Amazon can easily measure how customers interact with your product page. The time a customer spends on your page can be easily tracked by Amazon system. If a customer closes your listing in several seconds, it gives a signal to Amazon that your product description is not relevant. And vice versa if a customer spends a lot of time on your listing page, it means that he is interested in your product and want to get more details. 

To reduce your products bounce rate, you can implement the following techniques:

• Make your product listing as much descriptive as possible, adding all essential product features and advantages;
• Make your contact more readable and avoid all unnecessary information;
• Make proper use of punctuation and capitalization;
• Do not make your listing stuffed with search terms;
• Add more visual content to your listing (quality photos, promo videos);
• Use infographics to make your content more attractive;
• Implement attractive meta description;
• Make your description well-crafted and authentic.