What to take into account when optimizing your website for search engines?
I will not tell you anything you do not know about the search engine optimization significance. Nowadays, almost anyone who works in a digital market knows how SEO can improve their business. However, when it comes to the real practice, not theory, some enterprises become frustrated due to the amount of information out there and methods they should implement to receive a good result.
There are a lot of SEO guides, books, and tutorials which can be enlightening. However, most of them are overwhelming and even confusing. So they can mislead non-professional website owners instead of channeling him in the right direction. Today, we will talk about some easy things you can do to start optimizing your website for search engines.
On-site SEO basis
You should know that all most essential elements for search engines are placed on your site, and you can continuously control them. Off-site optimization services won’t be efficient without quality on-site optimization. However, there is one important rule for on-site optimization is you should not overdo it as a search engine may suspect you in cheating. For instance, it should not be a goal to put as much as possible keywords on your page. You need to put the correct number of most relevant search terms in the right places. It is the most significant value of on-site search engine optimization.
First of all, you need to conduct a comprehensive keyword research by yourself or with the help of professional SEO experts. To do this effectively, you should first make a market niche research and competitor analysis. It will give you the notion of the keywords that will perfectly match your website. To make up a list of the most relevant and targeted search terms, use online optimization tools such as Semalt Auto SEO. It will give you correct suggestions and simplify the process of keyword research.
On the second stage of on-page optimization, you need correctly insert your search terms into your content in such a way search bots will easily parse your site and show it to your potential clients on SERP. That is why you need to pay significant attention to titles and meta descriptions as they serve as a preview for customers and give a little more insight into what your pages are about.
If your site is based on the WordPress content management system, you are lucky. There are many plug-ins to make your work easier.
Moreover, you need to implement the following optimization techniques into your website’s content to optimize your site for search engines like Google, Bing or Yahoo.
- Interlinking
Internal site linking is not less significant than external linking. You will help search crawlers parse your website by internally linking to other pages on your site within your content. Moreover, it improves the users experience with your site giving them an opportunity to move from one site section to another without any difficulties.
- Header tags
To improve your content structure, make sure you use header tags of different levels. It will help search engines to get more information about what each section of content is about. H1 tags are used for main titles. Here you need to say what your article is about in a short and catching way. Moreover, you need to use H2 and H3 tags for subtitles. It will help both Google bots and readers break up your content into digestible sections.
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