Have you ever wondered what SEO is and why you need it for your online business? In this article, we will try to answer these questions and explain why you should implement exactly natural (organic) search optimization services to boost your website traffic.
How can a good SEO strategy help my site's visibility?
SEO or search engine optimization is a set of methods which serve to improve your website performance on SERP and attract new visitors from search. The SEO primary objective is to boost qualified traffic to your site and make your online business profitable.
Nowadays, a sphere of online marketing has become highly competitive. That is why SEO serves as a signal of website quality for search engines. If your website is well-optimized, it deserves a high rank and vice versa if you have non-optimized or low-quality spam-infested site, you will never get to Google TOP.
An SEO-friendly website must fulfill the following criteria: clean HTML coding, quality and unique content, link juice, relevant keywords and keyphrases, website structure, interlinking, optimized navigation and user-friendly design.
There are two ways of website optimization - organic and non-organic.
Organic (natural) SEO
Organic SEO is a set of natural SEO services which are used to obtain a natural unpaid placement on organic search engine results. Such methods as content writing, backlinking and structure optimization accept as natural SEO services. It usually takes some time to optimize a website with the help of natural SEO. However, you receive long-lasting results and your brand recognition among potential customers.
Non-organic (artificial) SEO
Non-organic or paid SEO refers to pay-per-click advertising and affiliate marketing programs. Non-organic optimization brings quick and evident results. However, it is a less-effective technique than organic SEO and may cause search engine penalties. Moreover, you may lose your rankings as soon as you stop paying for your website advertising.
Why should I go for natural SEO services?
Nowadays, in a condition of high competitiveness, you need optimization services to improve your rankings. I advise using natural search engine optimization services for both small local businesses and big trading platforms as it is cost-effective and long-lasting promotional campaign. Besides, you may use paid advertising and social media marketing. However, these services should serve as additional, not primary. Moreover, on the initial stage of website optimization, it is reasonable to use professional SEO services and analytical tools to gain more visibility on SERP. There are many natural SEO services on the Internet. For instance, Semalt Auto SEO and Web Analyzer tools help online merchants improve their website rankings and track all important website metrics.