When it comes to driving more traffic to your website, here comes the Search Engine Optimization (SEO). Whether you are running a personal blog, a small ecommerce store, or online webshop of your own - the only way to pump more traffic to your web project is to improve its online visibility. That way, the ultimate goal of your website SEO is to be shown on the top of the first page of Google’s search results. What makes good SEO? When it comes to any successful optimization, link building strategy is among the most critical elements to take the lead and stay out of the competition. But how to make backlinks that work for that in the best way possible? Let’s see.
Let’s face it - not all backlinks are healthy. I mean you should make backlinks quality your top priority, rather than their quantity. Otherwise, you might as well do more harm than good - as having potentially unsafe links landed on your web pages can quickly ruin your current SEO progress. So, you’d better be wise to pay enough attention and have a double check before you finally make backlinks live.
That way, to help you with the process of link building and research I recommend using one of the following use-proven online tools: Majestic, Semalt Analyzer, and Ahrefs. You might as well combine several tools to make sure everything is in place. Doing so, let’s understand what to do, and what should be avoided at all cost. Below I’m going to list a clear difference between best quality links that work for your progress, and the worst ones you should avoid at all cost, or at least remove on short notice.
There are three main factors that make backlinks quality - trustworthiness, relevance, and page location. Good trustworthiness means that the backlinks that work should be from only authoritative and trusted domains, such as the world’s famous media resources, PR websites, or the leading social platforms. Link relevance suggests you backlinks must always be relevant to the main topic of your website. I mean it would be purely relevant to have a link to a tech blog pointing to your engineering webshop. Using anything irrelevant, for example, your friend’s blog posts on winter sports will never do. Page location does matter as well - the right positions make backlinks more valuable for Google. For example, those found in the footer, sidebar, or the author’s bio will always have less weight. At the same time, contextual links are usually bearing the highest value.
Basically, bad backlinks are known for their clearly artificial look, manipulative behavior, and deceptive purpose. That way, Google is concerned with all “unnatural” backlinks and usually punishes the websites with pulling down their ranking positions. To make backlinks safe, always run a double check with online tools I mentioned before. More specifically, you should never have any paid, exchanged backlinks, or irrelevant backlinks, as well as over optimized ones (i.e., with anchor texts heavily packed with the keywords). Doing so, make sure to keep away from any aggressive solutions, such as link building farms, spammy guest posts, low-quality directories, and any automated software designed to make backlinks generation in a self-driven manner.