SEO and content marketing techniques play a significant role in making websites rank. No matter what industry you are in, combining your SEO and content marketing efforts will keep your business stand out in a competitive market and succeed when others fail.
These days, SEO methodologies are especially beneficial for healthcare professionals, since they help provide additional value to potential clients in real-time.
Top Search Engine Optimization Techniques to Improve Your Medical Business:
Focus on Content
Content is the core foundation for any marketing strategy. Simply put, there is no SEO without content. Remember to use keywords and keyphrases when writing articles to attract your target audience. This is one of the best search engine optimization approaches to improve your business.
A couple of years ago it was enough to generate 500-word articles on a regular basis, using target keywords. However, things have changed over times — Google became smarter and more intuitive. Today, content relevance is more important than ever. In 2017, you should focus on quality, responsive texts that bring maximum value to your readers. Here are some important traits your content should have to be deemed valuable:
It has to answer the question completely. You may want to explain a particular disease, how it spreads, what the symptoms are and how to treat it;
Back your texts by facts: гse reliable statistics in your long-form content to back up claims you make;
Include images or videos that explain the answer. Remember, you want the readers to get all the information they need through the content you create. This builds credibility and increases the likelihood of future contact.
Add Some Keywords
Keywords are essential for your content strategy. Therefore, you still need to consider them when creating new texts.
To attract and rank organic search traffic to your resource you should utilize the relevant for your industry keywords. This means your content needs to match the terms potential patients are using to search online. Remember, people rarely search using professional terminology. In most cases, they refer to the simplest form of language. Also, try to avoid keyword stuffing, since it doesn’t work as it used to earlier.
Keep in mind, the only way to use your keyphrases strategically is by generating first-class content that is beneficial for your clients. It should provide clear answers to customers’ questions. Focus on creating useful texts integrating valuable long-tail keywords you have highlighted. Simple as that.
To rank high, create content that people want to link to. Organic links that come from trustworthy sites will help boost your resource. Focus on creating internal links that connect the user to another page on your site. As an example, consider writing a post about ways to stay healthy during the winter vacation. You may want to link it to pages that explain potential medical problems that can come up, or previous articles you have written that may help the reader better understand the topic.
Internal linking helps your audience get more information on the topic they are interested in. It helps your Google search-engine ranking as well — it shows that particular pages on the site are related to each other, organizing and making it easier for the search engines to 'crawl.’ We promise you that search engine optimization techniques given in this article will improve your medical business and help you rank high.