It’s well known that the website content is among the three major ranking factors for Google. But how important is high-quality content management for your website, particularly from the viewpoint of complete SEO services?
First of all, let’s be honest – nowadays, quality content is a comprehensive locomotive driving the world of modern search engine optimization. And it certainly needs the right management to have any sense. The point is that no search engine has the right “understanding” of what quality content actually stands for, and surely they never will. I believe that doing the right content management means following some strict guidelines to satisfy not only users but also the search crawlers in the very special way. But let’s make things a little easier. Rather than making analytics and creating immense spreadsheets until you are bored to death, I suggest looking through this short guide.
Have your content strategy instantly based on SEO
Too often, even the expert marketers are taking an already created content to bring it in accordance with Search Engine Optimization after all. They simply observe SEO as just a promotional tool, to integrate its basic aspects to the content. I mean they are integrating some keywords and links in the end. But I believe this approach is wrong from the very beginning, as the content creation should come in line with the keyword research and building public relations. First of all, I recommend studying what queries are used most frequently, what kind of content the users are looking for. To run a really efficient content management fully harmonized with complete SEO services, I suggest:
Getting a better understanding of your potential customers’ intentions and preferences. Your content should give them exactly what they need, it should be more informative and useful to your campaign against your closest competitors;
Keeping the right focus on quality content being about 1,000 words. On one hand, doing so will make your content comprehensive yet still non-exhausting to the reader. On the other hand, such content volume is proven to be more preferable from the viewpoint of the search engines. That will get you better rankings in the search results from the very beginning;
Making your content thrilling and engaging. I mean you should say "Welcome" to more actions, sharing, and other activities. For example, if your potential clients are looking for journeys, it’s a great idea to give them more comprehensive information on related topics, i.e. extra info about local places of interest, a valuable historical background, and so on. At the same time, you will have a good opportunity to promote some extra products, either of yours, or your affiliated partners. This will result in a greater conversion rate, thus increasing the total audience of your devoted followers.
To sum it up, I’m going to list some precise indicators your content should have to be recognized both by the people, and the search engines. So, in terms of complete SEO services and right content management, every piece of your wording must be definite and valid, while still simple and clear for understanding by a wider audience. Do your best to get deep and thorough content, which would not only be relevant and practical, but also remain educational and even inspiring to your readers. And, of course, don’t forget that your articles should always be unique and topical - avoid becoming a copycat, make only natural writings designed for your devoted followers, not peers.