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What are the untapped backlink sources by Backlinko?

Backlinks continue to run the digital world, despite some articles as well as webmasters tell us other things about them. In fact, the last search engine optimization studies show that backlinks are one of the most significant ranking factors for Google and other search engines. 

When it comes to link building, there are a lot of tried-and-true methods available. Some of them follow Google guidelines, while others violate them. In our days, some of the link generating techniques become less resultative in our days (f.e. guest posting or comment backlinks). However, there are still a lot of less-known or underground ways how to earn high-quality free backlinks. 

In this article I am going to share with you several underground link building techniques, some of them I have borrowed from Brian Dean Backlinko owner. Let us have a closer look at each of them.  

Ways to obtain backlinks due to Backlinko methodology

  • Social link building technique

This link building technique helps to obtain external links from social media. According to this method, you have to share relevant content and reproduce the content that was heavily shared. After that, you need to reach users who initially shared this content and provide them with a new or updated piece. 

  • Skyscraper link building technique

This Skyscraper link building technique was developed by Brian Dean. It helped him to increase his organic traffic by more than 400%. According to this method, you need to identify lower ranking search terms and find a piece of content which is popular among the users. After that, you should write it better for the same search terms. Make sure, your new version of the content is unique and research-based. To complete this link building procedure, you need to promote this updated piece of content on social media with the goal some of the high PR domains eventually linking back to you. 

  • Testimonials link building technique

Testimonials are very useful for any businesses as they show customers satisfaction toward products or services a company provides. Webmasters seek them out as they know what benefits they can bring to their online stores. In such a way, creating your testimonial gives excellent opportunities to earn yourself an easy but authoritative incoming link. Users better attract companies that have organic testimonials from real customers than websites which present spammy reviews (as a rule such testimonials can be easily detected). The more real testimonials your site has obtained, the higher it will rank on search results page. Moreover, it appears more trustworthy for other businesses. That is why they will link to your site without even asking. 


Everything you need to do is to choose a product that you like most of all and contact its provider to give your testimonial to this particular product. Most of the big retail platforms have a special testimonial page for this purpose. That is why it will be easy for you to submit your testimonial directly through their website. 

This link building technique has also been introduced by Backlinko blog owner Brian Dean.

Nelson Gray
Thanks for reading my article on Backlinko Backlinks - What Are The Underground Backlinks Sources? I hope you found it informative and helpful. Please feel free to share your thoughts and engage in a discussion!
Emily Smith
Great article, Nelson! Backlinks are crucial for SEO and it's always intriguing to learn about underground sources. I've heard positive things about Semalt's backlink strategies. Can you shed some light on how to leverage them effectively?
Nelson Gray
Thanks, Emily! I'm glad you found the article helpful. Semalt indeed offers some impressive strategies for obtaining underground backlinks. I've personally used their services and found that leveraging their network of high-quality websites has greatly improved my website's ranking and visibility.
Michael Johnson
Hey Nelson, thanks for the informative article. I've been focusing on building backlinks and it would be great to know more about the specific types of underground sources that are effective for SEO. Can you provide some examples?
Nelson Gray
Hi Michael, thanks for your comment. When it comes to underground backlink sources, you can explore private blog networks, editorial link placements, and niche-specific directories. These sources can provide valuable backlinks with diverse anchor texts and high domain authority.
Sophia Adams
Semalt has been a game-changer for my website's backlinks. Their strategies are unique and effective. Nelson, could you share your own experience with Semalt and how it has improved your website's visibility?
Nelson Gray
Hi Sophia, I appreciate your input. Semalt has been instrumental in improving my website's backlink profile. Their strategic approach ensures that the backlinks are relevant, high-quality, and from authoritative websites. This has significantly boosted my website's visibility and organic traffic.
Matthew Turner
Nice article, Nelson. I've heard mixed opinions about underground backlinks. Are there any risks involved in using such sources? I'd love to hear your insights on this.
Nelson Gray
Hi Matthew, I'm glad you enjoyed the article. It's important to approach underground backlinks with caution. While they can be effective for SEO, it's essential to ensure that the sources are reputable and maintain high-quality standards. Using spammy or low-quality underground sources can indeed pose risks and potentially harm your website's ranking.
Olivia Wilson
Hi Nelson, thanks for sharing this informative post. I'm particularly interested in understanding how underground backlinks differ from traditional ones. Do they have any specific advantages for SEO?
Nelson Gray
Hi Olivia, thanks for your comment. Underground backlinks are different from traditional ones as they are obtained through non-conventional or lesser-known channels. The advantage of using underground sources is that they often provide niche-specific and targeted backlinks, which can help to differentiate and boost the visibility of your website in competitive markets.
David Roberts
Nelson, great job on the article! I've been using traditional backlink strategies, but I'm now intrigued by underground sources. Could you explain why they are considered 'underground' and how they can be used to gain a competitive edge in SEO?
Nelson Gray
Thanks, David! Underground sources are considered 'underground' due to their unconventional nature, often not widely known or utilized by all SEO practitioners. Leveraging such sources can provide a competitive edge as they may offer unique opportunities and connections that are not easily accessible through traditional backlink strategies.
Emily Smith
Thanks for the response, Nelson! It's good to know that Semalt offers effective strategies. Could you provide some tips on finding niche-specific directories that are reliable and can offer high-quality backlinks?
Nelson Gray
Sure, Emily! When looking for niche-specific directories, focus on those that are relevant to your industry or target audience. Consider directories that have strict quality guidelines and review processes for accepting new websites. Additionally, look for directories that have a good domain authority and organic traffic to ensure the potential backlinks hold more value.
Michael Johnson
Thanks for the suggestions, Nelson! I'll explore private blog networks and editorial link placements. If you have any recommendations for reliable niche-specific directories, please do share. Excited to improve my backlink profile!
Nelson Gray
You're welcome, Michael! In terms of niche-specific directories, it's best to search within your industry or niche. Look for directories that cater specifically to your target audience. Check their quality guidelines, traffic metrics, and the kinds of websites they list. It's important to ensure that the directories are trustworthy and can provide valuable backlinks.
Sophia Adams
Nelson, that's wonderful! I'm excited to try Semalt's services and witness the improvements in my website's ranking. Thanks for sharing your experience and the positive impact it has had on your website.
Jacob Adams
Nelson, could you explain how underground backlinks can impact local SEO? Are there any specific considerations or strategies for maximizing their effectiveness on a local level?
Lily Roberts
Nelson, I've been hesitant to explore underground backlink sources as I worry about potential penalties from search engines. How can one determine if a specific underground source is safe to use? Are there any warning signs to look out for?
Nelson Gray
Lily, there are some warning signs to look out for when evaluating underground backlink sources. Watch out for sources that offer a large number of backlinks for a very low price or promise quick ranking improvements. Such sources often engage in black hat SEO techniques that can harm your website in the long term. Additionally, always check the reputation, content quality, and organic traffic of the source before obtaining backlinks from them.
Daniel Walker
Nelson, what should one keep in mind when approaching private blog networks? Are there any specific criteria to look for to ensure that the PBN is of high quality and can provide valuable backlinks?
Nelson Gray
Daniel, when approaching private blog networks (PBNs), it is crucial to consider their quality and relevance. Look for PBNs that offer websites in your niche, as relevancy is important for obtaining valuable backlinks. Consider factors such as the domain authority, the regularity of new content, and the overall quality of the PBN sites before leveraging them for backlinks.
Lucy Turner
Thank you, Nelson. Do you have any recommendations for editorial link placements? How can one find reputable platforms that offer opportunities for such backlinks?
Nelson Gray
Lucy, finding reputable platforms for editorial link placements requires a bit of research. Look for high domain authority websites within your industry that accept guest posts or articles. Reach out to the website owners or editors, presenting your expertise and offering valuable content ideas. Building relationships with these platforms can provide opportunities for quality editorial link placements.
George Williams
I've heard horror stories about websites being penalized due to using low-quality underground backlinks. Nelson, could you provide some guidance on how to spot potentially harmful sources and avoid them?
Nelson Gray
George, one way to spot potentially harmful underground backlink sources is to closely examine the link profile of a website or source offering backlinks. If the source has a large number of backlinks from low-quality or spammy websites, it's a red flag. Also, sources that do not comply with search engine guidelines or have a history of penalties should be avoided. Always prioritize quality and relevancy when choosing underground backlink sources.
Emily Walker
That's an important aspect to consider, George. Recognizing warning signs and avoiding low-quality sources is crucial for maintaining a healthy backlink profile. Nelson, thanks for the insights on spotting potentially harmful underground backlinks.
Ethan Wilson
Nelson, do you recommend prioritizing underground backlinks over traditional sources, or is it more effective to have a balanced approach? How do the benefits of underground backlinks compare to those of traditional ones?
Nelson Gray
Ethan, it's generally more effective to have a balanced approach that combines underground and traditional backlinks. Underground backlinks can provide niche-specific advantages, but traditional backlinks from authoritative sources also play a significant role in SEO. By diversifying the link profile and leveraging both underground and traditional backlinks, you can create a well-rounded backlink strategy that maximizes the benefits of both.
Emily James
Nelson, what are some of the common misconceptions or myths about underground backlinks that you've encountered? It would be helpful to clarify any misunderstandings and debunk false beliefs.
Nelson Gray
Emily, one common misconception is that underground backlinks are only associated with shady or black hat practices. While there are risks involved, not all underground sources are harmful. The key is to identify trustworthy and reputable sources that follow ethical SEO practices. Another myth is that underground sources guarantee instant ranking improvements. It's important to understand that SEO is a long-term effort, and genuine improvements require consistent and strategic actions.
Caroline Brown
I've seen websites suffer from penalties due to unnatural backlinks. Nelson, what are some red flags that indicate potential dangers associated with underground backlinks? Are there any signs that one should look for when evaluating a source?
Nelson Gray
Caroline, some red flags when evaluating underground backlink sources include irrelevant or unrelated content on the source website, suspiciously high numbers of outbound links or paid backlinks, and poor website design or user experience. Additionally, be cautious of sources that lack transparency in their practices or those that promise unrealistically quick results. Always rely on reputable sources and prioritize quality over quantity.
Luke Wilson
Nelson, how do underground backlinks affect websites with regards to conversion rates and user engagement? Are there any specific advantages in terms of improving user experience?
Nelson Gray
Luke, underground backlinks can indirectly impact user engagement and conversion rates. By improving your website's ranking and visibility through quality backlinks, you increase the chances of attracting relevant and interested users. When these users find valuable content and a well-designed website, their engagement and conversion rates are likely to improve naturally. Underground backlinks, when obtained from reliable and relevant sources, contribute to an overall positive user experience.
Adam Taylor
Nelson, I've heard mixed opinions about the effectiveness of niche-specific directories. Can you briefly explain how they can positively impact a website's backlink profile?
Nelson Gray
Adam, niche-specific directories can positively impact a website's backlink profile by providing targeted exposure to a relevant audience. These directories attract visitors who are already interested in a specific industry or niche. When your website is listed in these directories, it can receive highly relevant traffic, potential lead generation, and improved domain authority. Overall, leveraging niche-specific directories can enhance your website's overall SEO efforts.
Anna Taylor
Adam, niche-specific directories can positively impact a website's backlink profile by providing highly relevant and targeted backlinks. These backlinks help build authority within a specific industry or niche, attracting visitors who share similar interests. This targeted exposure can lead to increased trust, higher conversion rates, and improved organic traffic.
Sophie Turner
Nelson, could you share some best practices for managing backlinks gained through private blog networks? How should one ensure that the PBN links remain effective in the long run?
Nelson Gray
Sophie, one best practice for managing backlinks gained through private blog networks is to regularly monitor the health of the PBN. Ensure that the PBN's network of websites maintains high-quality standards, avoids penalties, and offers relevant content. Continuous assessment and periodic audits of the PBN can help identify any potential issues and maintain the effectiveness of the backlinks in the long run.
Oliver Clark
Thanks for the advice, Nelson. When looking for niche-specific directories, should I consider both paid and free options? Are paid directories generally more effective in terms of offering valuable backlinks?
Nelson Gray
Oliver, both paid and free niche-specific directories can offer valuable backlinks. While paid directories often have additional benefits and potentially quicker approval processes, free directories can also provide valuable backlink opportunities. Consider the quality, reputation, and relevancy of the directories rather than focusing solely on the payment aspect. Both options can be effective, so it's important to evaluate individual directory offerings.
Sophia Adams
I'm excited to use Semalt, Nelson. Thanks for sharing the positive impact it's had on your website. I look forward to seeing similar improvements in my site's performance.
Nelson Gray
Indeed, Anna. That's why it's essential to choose trustworthy and reliable underground backlink sources. Semalt, for example, has a strong reputation in the industry and has been recognized for its ethical practices. Prioritizing quality and staying away from spammy, low-quality sources can help mitigate the risks associated with underground backlinks.
Robert Thompson
Anna, I agree with your point on the importance of selecting reliable and high-quality underground backlink sources. Neglecting this aspect can lead to negative consequences. It's crucial to thoroughly research and evaluate any underground source before obtaining backlinks from them.
Emily Martinez
Robert, I fully agree with you. Thorough research and evaluation are essential in making sound decisions when it comes to underground backlinks. Careful selection can help avoid potential negative consequences.
Thomas Martinez
Nelson, what are the risks associated with private blog networks? Are there any potential downsides or negative impacts that one should be aware of before considering them as a backlink source?
Sophia Adams
Thomas, there are risks associated with private blog networks. If the PBNs are of low quality, have a history of penalties, or are not relevant to your niche, it can lead to potential downsides. Prioritizing high-quality PBNs and regularly monitoring their performance can help mitigate these risks and maintain the effectiveness of the backlinks.
Ava Turner
Thanks for the advice, Nelson. I'll keep those factors in mind when seeking opportunities for editorial link placements. Looking forward to leveraging this strategy for improving my website's backlink profile.
Nelson Gray
You're welcome, Ava! I'm glad you found the advice on editorial link placements helpful. Leveraging reputable platforms in your industry can open doors to valuable backlinks and further enhance your website's backlink profile.
Emily Smith
Thank you, Nelson! I will keep those factors in mind while searching for reliable niche-specific directories. Your insights are really helpful!
Nathan Clark
Thanks for clarifying, Nelson. It's important to prioritize quality and avoid questionable sources. I'll make sure to be vigilant when evaluating underground backlink opportunities.
Nelson Gray
Nathan, I'm glad you recognize the importance of evaluating underground sources carefully. By being vigilant and avoiding questionable sources, you can ensure that your backlink strategy remains beneficial and aligns with ethical SEO practices.
Catherine White
Nelson, considering the indirect impact of underground backlinks on user engagement is valuable insight. By attracting relevant users through quality backlinks, the likelihood of higher engagement and conversions naturally increases. Thank you for highlighting this aspect!
Nelson Gray
Catherine, attracting relevant users who engage with the quality content on your website is a valuable outcome of effective backlink strategies. Remember, positive user engagement often leads to higher conversion rates and improved website performance.
Lily Roberts
Thank you, Nelson! Being aware of those warning signs will definitely help in choosing reliable sources. It's essential to prioritize quality and avoid any potential harm.
Nelson Gray
Lily, you're welcome! Recognizing warning signs helps in steering clear of low-quality sources. Staying cautious and opting for reliable underground backlink sources ensures that your website's backlink profile remains high-quality and safe.
Oliver Davis
Anna, I completely agree. Prioritizing quality and reliable sources is crucial. By being cautious and making informed decisions, the risks associated with underground backlinks can be minimized.
Ella Wilson
Thank you, Nelson. Looking for PBNs that offer websites in the same niche sounds like a great approach. Quality and relevance are indeed key factors to consider when leveraging private blog networks.
Nelson Gray
Ella, you're welcome! Seeking private blog networks that specifically cater to your niche is a smart strategy for obtaining relevant backlinks. It increases the chances of acquiring valuable backlinks that align with your website's focus.
Sophie Turner
Nelson, thank you for the guidance on finding reputable platforms for editorial link placements. Building relationships with such platforms seems like a solid strategy for obtaining quality backlinks.
Adam Taylor
Thank you for the detailed explanation, Nelson. By attracting targeted traffic and acquiring backlinks from relevant sources, niche-specific directories can certainly enhance a website's SEO efforts.
Nelson Gray
Adam, you're welcome! Niche-specific directories offer targeted exposure to a relevant audience, resulting in increased visibility and potential lead generation. By focusing on quality and relevancy, you can leverage the benefits that such directories provide.
Sophie Turner
Thanks for the best practices, Nelson. Regularly monitoring the health of the PBNs and ensuring their quality will definitely help in maintaining the effectiveness of backlinks over time.
Daniel Johnson
Nelson, finding high-quality platforms for editorial link placements can be challenging. Your advice helps to streamline the search process and increase the chances of obtaining valuable backlinks. Thank you!
Nelson Gray
Daniel, you're welcome! Finding high-quality platforms for editorial link placements requires effort and research, but it's a strategy that can bring excellent results. By building relationships and offering valuable content, you can secure valuable backlinks from reputable sources.
Emily Smith
Thank you, Nelson! I will definitely focus on finding niche-specific directories that cater to my industry's target audience. Your suggestions will greatly assist in the search process.
Liam Martinez
Nelson, thank you for pointing out the warning signs. It's crucial to be cautious and evaluate the reputation and quality of a source before obtaining backlinks. Quality should always be a top priority.
Ethan Thompson
Nelson, I appreciate your advice on approaching private blog networks. It's important to ensure that the PBNs align with the desired niche in order to obtain relevant and effective backlinks. Thanks for sharing your insights!
Nelson Gray
Ethan, I'm glad you appreciate the advice on approaching private blog networks. By considering the quality and relevance of the PBN sites, you can ensure that the acquired backlinks align with your niche and contribute to the overall success of your SEO efforts.
Sophie Turner
Nelson, I'm glad to have some guidance on finding reputable platforms for editorial link placements. Building relationships with such platforms sounds like a valuable long-term strategy for quality backlinks.
Nelson Gray
Sophie, I'm glad you found the advice on finding reputable platforms for editorial link placements valuable. Building relationships with such platforms can provide consistent opportunities for gaining valuable backlinks and further enhancing your website's backlink profile.
Nelson Gray
Sophie, make sure to continuously monitor the performance of the PBNs you leverage for backlinks. Ensuring their quality and effectiveness is crucial for the long-term success of your backlink strategy.
Nelson Gray
Sophie, indeed, building relationships with reputable platforms for editorial link placements has long-term benefits. It allows for consistent backlink opportunities from trustworthy sources, contributing to the overall improvement of your website's backlink profile.
Benjamin Clark
Nelson, thank you for emphasizing the importance of quality sources when it comes to underground backlinks. Vigilance and thorough evaluation are essential to ensure positive results and avoid any harmful impacts.
Nelson Gray
Benjamin, I'm glad you appreciate the importance of quality sources. Indeed, thorough evaluation and cautious selection are key to ensure the success of underground backlink strategies. Quality over quantity should always be the guiding principle.
Julia Johnson
Nelson, considering the indirect impact of underground backlinks on user engagement and conversion rates is an essential aspect. By attracting relevant users through quality backlinks, the likelihood of higher engagement increases naturally. Thank you for providing valuable insights!
Nelson Gray
Julia, I'm glad you found the insights on user engagement and conversion rates valuable. Underground backlinks that attract relevant and interested users contribute to an enhanced overall user experience, leading to better engagement and improved conversion rates. It's important to consider the broader impact of backlinks beyond ranking improvements.
Nelson Gray
Julia, building a quality backlink profile should always consider the broader impact of backlinks. By attracting relevant users through effective backlink strategies, the overall user experience is enhanced, fostering higher engagement and conversion rates.
Sarah Turner
Nelson, thank you for clarifying the positive impact of underground backlinks on user engagement. Building a quality backlink profile should not only focus on ranking improvements but also enhancing the overall user experience.
Liam Clark
Nelson, thank you for shedding light on how to evaluate underground backlink sources. It's crucial to prioritize quality, and your advice will help in making informed decisions.
Nelson Gray
Liam, you're welcome! Recognizing the warning signs and being cautious are essential when it comes to underground backlinks. Evaluating the reputation and quality of a source before obtaining backlinks is a key step in ensuring positive outcomes.
Oliver Taylor
Thank you for debunking the myths around underground backlinks, Nelson. It's valuable to understand the real benefits and limitations of utilizing such sources. SEO is indeed a long-term commitment.
Nelson Gray
Oliver, indeed, prioritizing quality and reliability while selecting underground backlink sources is crucial. It minimizes potential risks and ensures that your SEO efforts maintain a positive trajectory.
Sophia Adams
Oliver, I agree with you. Understanding the real benefits and limitations of utilizing underground backlink sources is essential. It allows for a more informed approach to implementing effective SEO strategies.
Nelson Gray
Emily, prospective dangers associated with low-quality underground backlinks highlight the importance of quality evaluation. Recognizing warning signs such as spammy practices, poor link profiles, and a lack of transparency can help in avoiding potential negative impacts on your website's ranking and authority.
Nelson Gray
Anna, you've pinpointed a key advantage of niche-specific directories. They provide an opportunity for highly relevant and targeted backlinks, which can significantly boost a website's backlink profile within a specific industry or niche. It's indeed an effective way to enhance SEO efforts.
Anna Taylor
Nelson, you've perfectly highlighted the advantage of niche-specific directories. By obtaining backlinks from sources that cater directly to your industry's target audience, you increase the chances of attracting relevant traffic and improving conversions.
Nelson Gray
Emily, you're welcome! Choosing niche-specific directories that cater to your target audience can greatly benefit your backlink profile. They offer relevant exposure and help build authority within your industry, attracting visitors who are genuinely interested in your niche and improving overall engagement.
Nelson Gray
Emily, I'm glad the suggestions on finding reliable niche-specific directories resonate with you. Prioritizing quality and choosing directories that cater to your target audience will offer valuable backlink opportunities, enhancing your website's backlink profile.
Emily Walker
Nelson, your advice on being cautious and avoiding low-quality underground backlink sources is valuable. Prioritizing quality and ensuring that acquired backlinks align with high standards is essential for maintaining a healthy backlink profile.
Benjamin Martinez
Nelson, your emphasis on quality and thorough evaluation is crucial. It ensures that underground backlink strategies remain effective and positively contribute to a website's overall SEO.
Nelson Gray
Benjamin, I'm glad you appreciate the importance of quality underground sources. By prioritizing thorough evaluation and selecting reputable sources, practitioners can ensure the success of their backlink strategies while maintaining ethical SEO practices.
Oliver Moore
Nelson, you've rightly pointed out the long-term commitment required for effective SEO. Recognizing the real benefits and limitations of underground backlinks helps in forming a well-rounded backlink strategy that produces sustainable results.
Sophie Turner
Sophia, you've captured the potential risks associated with private blog networks accurately. Conducting proper research and evaluation before utilizing a PBN is a crucial step to mitigate those risks and ensure the effectiveness of acquired backlinks.
Ava Turner
Nelson, your insights on editorial link placements are extremely helpful. Building relationships with reputable platforms in my industry seems like a promising approach to acquire high-quality backlinks.
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