Backlinks continue to run the digital world, despite some articles as well as webmasters tell us other things about them. In fact, the last search engine optimization studies show that backlinks are one of the most significant ranking factors for Google and other search engines.
When it comes to link building, there are a lot of tried-and-true methods available. Some of them follow Google guidelines, while others violate them. In our days, some of the link generating techniques become less resultative in our days (f.e. guest posting or comment backlinks). However, there are still a lot of less-known or underground ways how to earn high-quality free backlinks.
In this article I am going to share with you several underground link building techniques, some of them I have borrowed from Brian Dean Backlinko owner. Let us have a closer look at each of them.
Ways to obtain backlinks due to Backlinko methodology
Social link building technique
This link building technique helps to obtain external links from social media. According to this method, you have to share relevant content and reproduce the content that was heavily shared. After that, you need to reach users who initially shared this content and provide them with a new or updated piece.
Skyscraper link building technique
This Skyscraper link building technique was developed by Brian Dean. It helped him to increase his organic traffic by more than 400%. According to this method, you need to identify lower ranking search terms and find a piece of content which is popular among the users. After that, you should write it better for the same search terms. Make sure, your new version of the content is unique and research-based. To complete this link building procedure, you need to promote this updated piece of content on social media with the goal some of the high PR domains eventually linking back to you.
Testimonials link building technique
Testimonials are very useful for any businesses as they show customers satisfaction toward products or services a company provides. Webmasters seek them out as they know what benefits they can bring to their online stores. In such a way, creating your testimonial gives excellent opportunities to earn yourself an easy but authoritative incoming link. Users better attract companies that have organic testimonials from real customers than websites which present spammy reviews (as a rule such testimonials can be easily detected). The more real testimonials your site has obtained, the higher it will rank on search results page. Moreover, it appears more trustworthy for other businesses. That is why they will link to your site without even asking.
Everything you need to do is to choose a product that you like most of all and contact its provider to give your testimonial to this particular product. Most of the big retail platforms have a special testimonial page for this purpose. That is why it will be easy for you to submit your testimonial directly through their website.
This link building technique has also been introduced by Backlinko blog owner Brian Dean.