Are there any backlink research tools to spy on my competitors?
No need to say that knowledge has always been a mighty thing. But today, having the right competitive insight can quickly become the ultimate weapon to take the lead and literally dominate the whole market niche with your business. And yes, there are several specific backlink research tools to gain that valuable insight for winning results of your online project.
Below I’m going to give you a complete picture of competitive analysis. Apart from backlink research tools themselves, I used to apply for a set of other online helpers to spy on nearly every aspect of web performance. Feel free to benefit from the most reasonable solutions and top successful schemes used by your closest competitors. Let’s observe the best keyword, traffic, social media and backlink research tools to stay out of the competition and take the lead over your market opponents.
Keywords
I used SpyFu keyword research tool to have a full picture on every individual keyword. Upon filling that keyword, SpyFu will show you everybody that has ever ranked on it. And you are always free to use this valuable insight on all findings of your competitors through the recent 10-year history, how they optimized their main groups of target keywords, and in what way they managed (or failed) to increase their conversions. You might as well just enter the name of your own website to get a quick suggestion on the list of top keywords recommended for your business.
Backlinks
Among the best backlink research tools, I found Moz Pro and Semalt Analyzer as top featured ones. Both of them proved to be pretty good for figuring in what way I should create more backlinks to my website. More specifically, I used their competitive backlink research tools known as Open Site Explorer and Analyzer itself. That way, I was able to enter either my website's or any competitor’s URL to observe any inbound link profile - how many links and from what domains there are, what anchors and page locations they have. Doing so, I was more than just surprised - using both tools appeared extremely helpful to identify the most promising targets for my potential outreach.
Traffic
Considering traffic, I believe Similar Web is the best online tool here. It proved great for getting a valuable insight on the most successful marketing strategies of my close rivals. Taken in general, Similar Web can show you the following traffic data of your competitors: visitor count, detailed data on the average duration of the visit, page view count, bounce rate, traffic geography, and even more.
Social Media
Don’t hesitate to try Buzz Sumo for spying on your competitors in the realm of social media. This competitive research tool has a lot of strong sides, apart from just listening in on your rival’s conversations. It can be used for a full in-depth insight on the most shareable content, exactly which posts got the most traction, identify their strongest influencers on social media, as well as the most popular pieces of their content, featured topics and posting schedule. Moreover, the tool proved to be very handy for side-by-side analysis to make a clear difference with my own progress.
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