What is the role of product ratings in your Amazon business development?

In this article, we will talk about one golden rule of business development - concentration on the customers. If you want to win sales on Amazon, you need to remember that a customer is a king. 

Have you ever wonder why Amazon trading platform is so popular among shoppers from all over the world? The answer is simple. They have always maintained a high emphasis on customer satisfaction. Amazon makes all possible to satisfy customer needs, providing them with refund system and customer protection system. In reality, there are numerous other benefits as an ability to compare prices, bestseller rankings, Buy Box, free and fast shipping, etc. However, one of the primary reasons why shoppers are attracted toward Amazon is the presence of reviews about the particular products, which help customers get a clear idea of almost every product’s detail. Since customers cannot check Amazon products in real life, Amazon product ratings are the ones they can trust to judge a product quality and current condition. In this article, we will talk more detailed about the impact of product reviews on Amazon business development process. 

Amazon product rating facts

• Amazon protects the trustworthiness of all reviews based on a platform

Since 2016, Amazon has maintained a strict policy towards protecting the trustworthiness of the Amazon reviews. Currently, Amazon counts only organic reviews that are not incentivized by sellers. In other words, all ways of an engaging shopper to leave reviews are restricted. You can’t use giveaways, discounts, or Amazon gift cards to make your customers leave a positive review on your product page. If Amazon detects at least one not organic review, all other reviews will be removed, and your Amazon product rating will drop. In the worst case, your products will be banned from Amazon.  

However, there are a lot of useful ways how to make users leave organic reviews. You can provide users with high-quality products and customer services. Moreover, you need to show your customers a concern toward their experience with your online store. 

It is a well-known fact that Amazon ranking algorithm takes into account the product reviews and ratings, placing the listings with numerous positive reviews and good sales history high on search results page.   

• Reviews give a significant marketing insight

If you are selling products on Amazon, you should know that it requires numerous researchers such as market niche research, marketing analysis, competitive analysis, and so on. So, if you are going to add the new items in your portfolio, the study of product reviews can help you achieve positive results. 

In most cases, users leave their feedback either because they completely satisfy with the quality of products and customer services, or they are unhappy with all. So, Amazon product ratings can serve as a mirror of customer’s thoughts relating your products. This data will help you to understand what do you need to improve your business and provide you with a piece of marketing intelligence about the type of products which the shoppers are more willing to purchase.