How to create a really winning Amazon merchant list?

Before showing you what makes a top performing Amazon merchant list that sells, let’s face it – ecommerce or drop-shipping business isn’t a self-driven online project. It means that you can’t just set up everything the right way – and you’re done, once and for all. That’s why there are a lot of ever-changing software tools and practical guidelines available in open access on the Internet to help with Amazon merchant list optimization. But below I’m going to put together my knowledge and real-life insight to give you a full picture of the modern concept of ecommerce SEO.

Search Ranking Positions and Sales

It may seem like a no-brainer, but the better you optimize your product listing, the more exposure in the online search on Amazon it will have. Ultimately, to result in driving you more sales and active clients making purchases with your store on a standing basis. And of course, there are some tricks to help you win this really aggressive ranking race. Use the following practical suggestions and useful hints to improve current ranking positions on Amazon and drive your merchant list one step closer to the very top of the shopping search over there.

Keyword Optimization Tips for Your Amazon Merchant List 

• Keyword Research – you will need to complete an in-depth keyword research and competitive analysis to target more top-performing keywords and long-tail search phrases in your product category. Start with prospecting your keyword opportunities using Google’s Keyword Planner. Next, get a big picture of the most performing ones already used by your closest niche competitors. That way, I recommend trying one of the following keyword research and optimization software tools, such as Merchant Keywords, AMZ Tracker, Jungle Scout, or Keyword Inspector.

• Price Control – I mean here that you will have to adapt your pricing to that ever-changing reality ruling over Amazon, backed with a literally cutthroat market competition. And probably the only way to your business survival under such an unfriendly course of events is getting assisted with a professional price monitoring tool. Among the others, I recommend the following online helpers so that you can be always flexible and deliver prompt real-time adjustments to keep driving more traffic to your product listing (Keepa, Seller Logic, Appeagle, and Repricer Express). Remember, the more traffic you pull, the more potentially successful deals and higher ranking you get. 
• Frequent Promotions – running various promotions on a scheduled basis can not only boost your current sales practically in no time, but elevate your search rankings in longer run. The thing is that having a fairly good and consistent sales progress for the moment gives the A9 search algorithm a strong ranking signal that your Amazon merchant list is worth being represented to a broader audience of active shoppers looking for items over there. At the same time, holding scheduled promotions can let you experiment with different long-tail search combinations, thus enabling you to get another competitive advantage by targeting more search phrases of top relevance.