When should you use Amazon marketing services?

Amazon marketplace is very competitive in our days and merchants need a way to stand out on the digital shelf. Amazon Marketing Services are used to increase brands discoverability by placing ads at the top of Amazon search results page. It is significant to use Amazon Marketing Services as Amazon has all the traffic and shoppers already. It is a well-known fact that all Amazon searchers have the buyer's mindset, so everything you need is to place your items in front of them. People are ready to buy at once if they see a reasonable price for the high-quality product.

No one goes to Amazon for informational purposes or social networking. Users use this platform with only one intend to make an online purchase. Most online merchants know this tendency and make all possible to stand out of the crowd. The efficient way to do so is to implement Amazon Marketing Services. It helps to advertise to users who are ready to give you their money without the need to qualify them in the first place. That is why Amazon Marketing Services is where professional sellers and vendors play. AMS provides online merchants with an opportunity to target competitors and the ability to tap into Amazon’s data on individual buyers. 

In this article, I will explain to you how to make your stuff visible among 480 million products for sales on Amazon global trading platform using Amazon Marketing Services. 

What is Amazon Marketing Services?

Generally speaking, Amazon Marketing Services is a universal Amazon advertising campaign for keyword-targeted ad campaigns. Since 2012, this program is available for all vendor brands on Amazon. It gives an ability to tailor your Amazon ad spends with targeted ads that will be placed strategically in the places where potential customers are most likely to see them. Amazon Marketing Services help marketers drive demand for their stuff implementing such optimization elements as keywords, related products, shopper interests and intent. 

If you are doing market research and find a niche that looks promising and very competitive, do not be afraid to become a player of this game as the competition usually means big sales. It is where Amazon Marketing Services can come in handy. To outsmart your market niche competitors, you can target low competition search terms that no many other people are going for. This simple promotional strategy will help to obtain a considerable profit with minimal investments. 

Moreover, Amazon Marketing Services serve to increase screen real estate share. If you are looking at real estate consumed by AMS on Amazon search results page, you will observe that a page is divided into three primary sections: AMS headline ad, sponsored products that are placed horizontally, and sponsored products that are placed vertically on the right rail. Under the sponsored products we can observe best seller products and Amazon’s choice (as a rule it is the best selling product that has a competitive price). 

AMS Auction Model

Have you ever heard about Amazon second-price auction program? This program helps to determine the pay-per-click price paid for a certain ad. It means that you can win an auction providing 1 cent higher price than the second highest bidder. 

However, it is worth to say that Amazon also implements a minimum cost per each user’s click on the ad. This price is accurate for both AMS product ads and AMS headline ads.