How to optimize product listings on Amazon with long tail keywords?

Let’s face it – powered with its A9 product search algorithm, Amazon long tail keywords have now a very high potential, particularly if compared with Google AdWords. It means that there is a definitely larger volume of potentially winning yet still untrapped long tail keywords and specific search terms to be found on Amazon by every seller willing and ready to spend some time researching them for getting a powerful competitive advantage. That’s why considering a lower market saturation on Amazon with long tail keywords and related search phrases, they can literally become a goldmine opportunity for you.

No doubts that Amazon long tail keywords and search phrases can become extremely benefitting for every seller, mainly because they are the first things giving the foundation to nearly all search requests existing and frequently used by the wandering buyers over there. What’s more – it means that Amazon long tail keywords can account for a great amount of a really valuable yet still cheap search traffic to be used for your own advantage.

The thing is that, apart from the general concept of ecommerce business on the whole, and Amazon itself, practically any long tail search terms are usually meant to have a lower search traffic. Therefore, most of us might as well believe that they’ve got fewer sales potential, particularly if compared with those conventionally well-known short tail keywords. Note, however, that in case of setting the main focus namely on Amazon long tail keywords, your customer traffic can be reasonably expected to be a definitely more targeted one. Simply because you’ll be most likely to get displayed further down your conversion funnel. And it means that you will mainly enjoy a greater rate of conversion, mainly as a result of the lion’s share of the customers seen more likely to fulfill the actual purchase upon using several specific keywords. Not just a single one.

But here we’re finally coming to the point – the main challenge with Amazon and long tail keywords is that it’s actually much more difficult to find them, rather than any other simple keywords and search phrases. I mean that by definition short tail keywords are nothing but generic and concise expressions to be compiled at ease, without any extensive keyword research needed. On the other hand, however, any long tail search phrases are typically shaped of definitely more specific and obscure search phrases – which are hard to be revealed by any merchant, including those selling on Amazon. And here are two main methods to build the initial checklist and improve your sells on Amazon with long tail keywords. Here are they.

For your first option, I recommend running an ongoing PPC campaign. Doing so, you’ll be able to drive your way through the Search Term Report that covers your relevant search        terms – and you’re done. Note, however, that this basic method usually proves to be insufficient, mainly because it often provides a too long list of keywords, which is simply difficult to comb through, at least alone.

The second option to generate an overall list that covers all relevant Amazon long tail keywords is doing it via a specifically tailored keyword research tool. As for me, I recommend using Sonar with its huge database to pull together all long tail keywords and search phrases for each product you have on sale. The thing is that this tool not only generates you top=performing keyword suggestions (based on the real search volume estimates), but allows sorting them by traffic volume (from high to low). And it means that using this specifically tailored tool you can create your main list of top-relevant long tail keywords for Amazon – quickly and at ease.